CONTENT STYLE GUIDELINE
I. Writing Goals & Principles
Forest Interactive Blog is for anybody that’s interested in the mobile industry. We aim to empower our readers with updated information about the industry.
We cover topics such as gaming, mobile payments, mobile applications, mobile advertisement, and related to the industry. With each post we aim to:
- Empower: With accurate information and statistics, we aim to help our readers make the best use of Mobile Technology. User stories based on facts, if you claim something in back it up with stats and numbers.
- Educate: Provide value by giving readers what they want to read, and not only selling ourselves. Remember that you are the expert and you can teach them.
- Awe: Share thought-provoking ideas and awe with different and original perspectives. No need to use the same stuff you’ll see somewhere else unless you have something to add. We are not looking for same-old-same-old, plagiarism and boring content.
In order to achieve these goals, we make sure our content is:
- Clear: Remember that clarity of thought is reflected on a clarity of writing. So keep it simple as possible.
- Useful: Ask yourself: What’s this article purpose? Does it provide value to the readers?
- Familiar: Be it a news or technical article, utilize common language and use words that are easy to understand. Write like a human, conversation and use “you”.
- Appropriate: Adapt your tone depending on who and what you are writing about.
- Respectful: Be empathetic, put yourself in our reader’s shoes. Don’t show off your cleverness, do not patronize, don’t market at people, connect and communicate with them.
II. Our Audience
Our public gathers marketing people in or interested the Mobile and Gaming Industry. They belong to Mobile Operators, Content Providers, Technology Providers, and Game Publishers or are Gamers or Games Developers.
III. Voice and Tone
While our tones change depending on the situation (You do not use the same talk with your boss than with your nephew), our voices don’t change much in daily life.
Forest Interactive’ voice is human. It’s familiar and simple to understand, our priority is to educate our audience in an engaging way. Our voice is:
- Positive but not exaggerated
- Fun but not silly
- Confident but not arrogant
- Smart but not boring
- Informal but not careless
- Expert but not bossy
Forest Interactive’ tone is usually friendly, positive and straightforward. We can be informal, but it’s more important to be clear than entertaining. We have a sense of humor, feel free to use it when it’s appropriate and when it comes naturally to you, and do not force it.
Here are some tips to remember when you are creating content:
- Never use a Metaphor, simile or other figures of speech which you are used to seeing in print.
- Avoid Double Negatives.
- Use contractions and abbreviations with caution.
- Never use a long word where a short one will do.
- If it is possible to cut out a word, always cut it out.
- Never use the Passive where you can use the active.
- Never use a foreign phrase, a scientific word or a Jargon word if you can think of an everyday English Equivalent.
IV. Web Elements
Every piece of content we publish is supported by a number of smaller pieces. This section lays out our style in regards to these web elements and explains our approach to the tricky art of SEO.
Images and Graphics
Images and infographics are great, please utilize them as you may want. But, avoid using images when a descriptive test will do.
Feel free to sketch (or draw) a thought and send it to us. We can help you translate these thoughts into visuals.
When using stock pictures, please review that you can use the images as you intend to. It must comply with copy write laws.
Alt text is a way to label images, and it’s especially important for people who can’t see the images on our website. Alt text should describe the image in a brief sentence or two.
The language should be clear and concise. Capitalize every word, including articles. It’s OK to use them in an ampersand in button copy. Typical buttons are:
- Log in
- Contact Us
Headings and Subheadings
Headings and subheadings organize content for readers. Be generous and descriptive.
Headings and subheadings should be organized in a hierarchy, with heading first, followed by subheadings in order. (An H2 will nestle under H1, an H2 under H3, and on down.)
Include the most relevant keywords in your headings and subheadings, and make sure you cover the main point of the content.
Utilize links from other sources if you feel it helps you explain your content and especially if you are using statistics. Do not utilize links that re-direct to our competitors or are self-promotional, nor use affiliate links.
Link as many of our own blog posts as possible but make sure it seems natural to the post.
Don’t say things like “Click here!” or “Click for more information” or “Read this.” Write the sentence as you normally would, and link relevant keywords.
We utilise SEO to make our content more accessible for people and search engines to access it. We want our SEO to look natural, hence we do not overload our content with keywords. Here are some tips to do so:
- Organize your page around one topic. Use clear, descriptive terms in titles and headings that relate to the topic at hand.
- Highlight important information.
- Give every image descriptive alt text.
We post our blog content few times a week and we display two types of posts:
- Short Posts: 800-1000 words
- Long Posts: 2000-3000 words
Every post should contain:
- Killer Titles
- Headings and Sub Headings
- Images or Graphics
- Bold & Italic Fonts
- Call to Action
- Links to the previous post
- SEO Optimized Content
- Writer Bio and Headshot
*Two lines about the writer and links to Twitter and LinkedIn.
Please note that:
- All paid articles must pass Copyscape
- Posts should not violate any copyright laws.
- If your post is syndicated—or republished—on another site, it should have this mention: “Originally published on Forest Interactive Mobile Technology Blog.”
The contributor should post their post directly on WordPress. Credentials will be assigned once the contributor has being confirmed. The tentative schedule for posting each week is:
- Friday: Update Ideas in our Content Ideas Sheet
- Tuesday: You upload your post in Word Press.
- Wednesday: Editor lets you know if any correction is needed.
- Friday: Submit the last edition of your Post.
- Tuesday: Post is scheduled.
We would like our bloggers to be involved in building community, hence it is required for the bloggers to reply to comments in the first two weeks since the article was published.