Forest Interactive and IIUM Make A Difference With AIRA

Kuala Lumpur, 11 March 2020 – Forest Interactive continues to make headlines by formally signing a Memorandum of Agreement (MOA) with the Centre of Unmanned Technologies (CUTe) of Kulliyyah of Engineering (KOE), International Islamic University of Malaysia (IIUM). The MOA marks the beginning of a partnership between the company and the university to develop crowd analysis technology by pairing cameras with Bluetooth coordination tracking devices using Artificial Intelligence (AI) facial recognition.

To commemorate the MOA signing together in conjunction with KOE’s 25th anniversary, the university invites President of IIUM Datuk Dr. Mohd Daud Abu Bakar, Rector of IIUM Professor Emeritus Tan Sri Dato’ Dzulkifli Abdul Razak, Director of CUTe Dr. Zulkifli Zainal Abidin, and CEO of Forest Interactive Johary Mustapha. Also present, Director of Industry & Community Collaboration, Department of Higher Education Prof. Madya Dr. Wan Zuhainis Binti Saad, Wan Mohd Farhan Wan Mohd Fuaad of Malaysian Digital Economy Corporation (MDEC), and Dean of KOE, IIUM Prof. Dr. Ahmad Faris bin Ismail.

The grant falls under Forest Interactive’s Artificial Intelligence Recon Analysis (AIRA) product development and the IIUM Research Management Centre. As part of this cooperative effort, Forest Interactive contributes equipment and cloud computing services amounting up to RM177,000.

From left: Prof. Dr. Ahmad Faris bin Ismail, Professor Emeritus Tan Sri Dato’ Dzulkifli Abdul Razak, Johary Mustapha, Yoseph Wijaya

“There are a lot of new innovations coming into the tech industry, especially now we are moving towards Industrial Revolution 4.0 (IR 4.0). At Forest Interactive, we are constantly on the lookout for solutions that the industry demands and how smart partnership with higher institutions such as IIUM where they have research and development (R&D) facilities can help to provide smart and innovative tech solutions in today’s world,” says Forest Interactive CEO Johary Mustapha.

AIRA helps to analyse crowd behaviour in retail shops and provides better understanding of the visitors. These insights are invaluable in helping retail owners make data-driven decisions. On a larger scale, this application can also be utilised in public places such as shopping malls, airports, and festivals for strategic marketing planning and security purposes.

“This partnership with Forest Interactive is a good opportunity for IIUM and KOE to make full use of our expertise in the field of engineering and provide beneficial solutions for the community,” says Director of CUTe Dr. Zulkifli Zainal Abidin

Forest Interactive contributes equipment and cloud computing services amounting up to RM177,000.

As of now, 15 local companies are actively involved in AI and the number is predicted to rise in the future. According to International Data Corporation, the Big Data and analytics software market in Malaysia is forecast to reach RM595 million by 2021. Forest Interactive hopes that this partnership with IIUM can lead to more developments in time to come, thus creating a paradigm shift in the research market.


About Forest Interactive (as of February 2020)
Forest Interactive is a global tech company that provides revenue generating content platforms for mobile operators. It is a trusted partner of 50 mobile operators and connected to 1.1B subscribers spread across 33 countries since 2006. Forest Interactive is headquartered in Kuala Lumpur, Malaysia with 14 regional offices located at Asia, South East Asia, North America, South America, and Africa. The company operates highly-customizable platforms for Mobile Network Operators (MNO) such as Digital Service Delivery Platform (DSDP), Mobile Games Publishing, and eVouchers with 24/7 customer support. We also organize Mobile eSports events in partnership with Moonton and Tencent.

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For more information, please contact:
Forest Interactive Corporate PR
Address: Unit C-7-2, Megan Avenue 2, Jalan Yap Kwan Seng, 50450, Kuala Lumpur, Wilayah Persekutuan, Malaysia.
Phone: +60321622728 (Ext:236)

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Chino Liao

The author Chino Liao

Chino Liao is a freelance writer and stand-up comedian based in Manila, Philippines.

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