Forest Interactive leads as local mobile technology powerhouse towards the e-commerce adoption among SMEs

SME Bank Tower, Kuala Lumpur, December 6th, 2017 – The Centre for Entrepreneur Development and Research (CEDAR), a wholly owned subsidiary of the SME Bank Malaysia, in collaboration with Malaysia Digital Economy Corporation (MDEC) organized the 8th MindLab Series Program entitled “E-commerce: Reshaping the Retailing Business”. The MindLab Series is a knowledge/experience sharing program which aims to inculcate a competitive attitude with a positive outward mindset among entrepreneurs and to expose them with knowledge, skills, and confidence in managing their business. 

SME Bank CEDAR Mindlab
L-R: Husain Mohd Dawoed (Chief Operationg Officer of CEDAR), YBhg Tan Sri Datuk Mohamed Khatib Abdul Hamid (Chairman of CEDAR), Johary Mustapha (Chief Executive Officer of Forest Interactive), Padzilah Enda Sulaiman (Founder of Siti Khadijah Apparel) and Irma Izaidi Idrus (Manager of DFTZ – SME Onboarding e-commerce Division from Malaysia Digital Economy Corporation (MDEC))

Aligned with the government’s strategic interventions outlined under thrust 1 of the National e-commerce Strategic Roadmap (NeSR), the 8th Mindlab Series brought together business owners and leaders from various SMEs determined to grasp in-depth session to discover new ideas and ways how e-commerce can help resolve the current challenging business environment, competing business cultures, diverging values as well as challenging landscape.

Johary Mustapha, CEO of Forest Interactive, was invited as a guest speaker together with Irma Izaidi Idrus, Manager of DFTZ – SME Onboarding e-commerce Division from Malaysia Digital Economy Corporation (MDEC) as well as Padzilah Enda Sulaiman, the Founder of Siti Khadijah Apparel.

“Malaysia is on the accelerating path towards the e-commerce frontier as the world’s first digital global trade platform outside of China with the roll-out of the Digital Free Trade Zone. Each entrepreneur and SME business owner should jump on the bandwagon, e-commerce can be a game changer in taking the leap forward,” said Johary Mustapha, CEO of Forest Interactive. 

SME Bank CEDAR Mindlab
The sharing session with Johary Mustapha, CEO of Forest Interactive

Forest Interactive involved in this program as part of its efforts in supporting the nation’s 2020 vision for the e-commerce economy which is in line with the company’s own vision, to be the local powerhouse in leading global mobile payment and distribution network.

About The Centre for Entrepreneur Development and Research (CEDAR):

Centre for Entrepreneur Development and Research (CEDAR), a wholly owned subsidiary of the SME Development Bank Malaysia, is a specialized business coaching, training, consultancy and research centre. Established in 2013, CEDAR supports the National Economic Agenda towards capacity building and capability development of the Malaysian entrepreneurs. As at to date CEDAR has trained more than 25,000 entrepreneurs.

About Forest Interactive:

Established in 2006, our headquarters is located in the center of Kuala Lumpur, Malaysia with global operations across 36 countries. Throughout its inception, the company has entrenched itself to play an important part within the vibrant mobile industry, working closely with Mobile Network Operators, Industry Regulators, Government Agencies, Consumer Groups and related associations in ensuring as well as enabling innovative solutions for the mobile ecosystem. We have established a competitive portfolio of end-to-end solutions for our telco, enterprise and content partners that reach out to more than 2.9B subscribers worldwide and has already partnered with over 100 corporate clients and 93 mobile operators across Asia, the Middle-East and the USA.

For further inquiries, get in touch with us, we’d love to hear from you!



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Ana Rahman

The author Ana Rahman

Ana is a Senior Corporate PR at Forest Interactive. When she is not busy writing about the telco industry, you can find her guilty of being a shameless self-proclaimed secret virtuoso that wishes she can time travel and witness the masterpiece creations of all the great historical composers especially Tchaikovsky.

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