Welcome to Part 2 of “How to learn SEO in a Basic Way”. In Part 1 we’ve discussed the jargons of SEO and what are the types as well as the practices of SEO. To continue, we’ll look further on the topic starting with the types of SEO keywords. Read on!
3 Main Types of SEO keywords
As mentioned in part 1, one of the main roles of an SEO Specialist is to find the right keywords. SEO Keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. Let me introduce you to 3 main types of keywords that you need to know as seen below:
1) Short-tail Keywords as the name itself, consist of short keywords which generally consist of 1 to 2 words only. A short tail keyword is also known as the head keyword.
Characteristics: high search volume, highly competitive rate, broad search intent, and low conversion rate .
Short-tail keywords don’t convert well because of the difficulty in matching searcher intent and it’s usually used as a theme keyword that appears consistently throughout your website.
2) Long-tail Keywords are more specific and consist of 3 to 5 words.
Characteristics: low search volume, low competitive rate, specific search intent, and high conversion rate.
One of the most important things you have to know with a long-tail keyword is, when users are making searches using the long-tail keywords, they are usually well-informed and ready to purchase your products or services.
3) Intent-based keywords work around three basic types of search query:
- Informational – Searches performed to answer questions or learn something
- Navigational – Searches performed to locate a specific website
- Transactional – Searches performed to buy something
Having the right keywords in your content is the first step to a successful SEO. Hence, it’s important to check the monthly search of the keywords and in order to do that, you can use paid or free tool and my favorites are SemRush (Paid), Google Keyword Planner (FREE) and Ubersuggest (FREE).
All of these platforms give access for you to find out the monthly search volume and how common the keywords are being used. The only difference is that for SemRush, you would need to pay for the access and its free for Google planner & Ubersuggest, however, I would personally recommend using SemRush for its comprehensive keyword and competition analysis.
There are also more keywords research tools you can explore and try. Check out the following:
- Google Keyword Planner Tool (FREE)
- Ahrefs Keywords Explorer
- Moz Keyword Explorer
- Suggestion Keyword Finder
- Google Trends
Now, let’s go through some of the other common questions that people usually ask about SEO.
Do I need to master technology to be qualified?
Well, the scope of technology is huge and so is the scope of SEO. Those who master SEO make big bucks. To be a master, of course, takes a lot of time and experience but it all starts with learning how to use the essential tools for SEO.
Do I need to be smart?
You just need to be smart enough to know that this is what you want to pursue and all it takes to begin your journey afterward is to actually learn SEO.
How can I become an SEO specialist?
If you are really interested to venture into the field of SEO, get familiar with the tools and platforms around and your skills will surely grow based on your efforts and training. This article offers some basics of SEO however, as shared, the scope of SEO is huge. Do your research and read more about it, there are also a lot of videos available online that can help you know more how to use SEO tools. Take the time to participate in training or seminars as well and always keep yourself updated with the latest trends in digital marketing.
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