Industry Statistics

Industry Statistics

5G Network Countries in 2020

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5G network is now the most sought-after asset between nations. In 2019, the competition was about who launched it first. Now that contest has been won, it’s a race to which country will be able to have it accessible to the majority of consumers. It’s a big hurdle with several factors from infrastructure to costs to available hardware, which is the 5G phone.

Countries that Have 5G Network

5G Network Countries

Despite the hype around it, the infrastructure required has proven to be a major roadblock for many countries from adopting the latest innovation. While several are struggling to catch up, here are a few that have earned the name 5G network countries.

 

Countries that Have 5G Network - South Korea

South Korea

While nations kept their eyes on the US and China, the top contenders for the 5G race, South Korea quietly crossed the finish line and surprised the world, far ahead of 2020, the anticipated year of 5G. They only announced having 5G a week before their planned date. Parts of the capital have been enjoying up to more than 800 GB of internet speed since early last year.

Since then, their citizens’ use of the internet has been slowly changing in ways that even superpower countries will have to catch up on, from the way they watch sports, to online communications, to live streaming, and hopefully soon, to driving hands-free. Today, 5G networks can now be found in around 100 cities.

South Korea saw an enthusiastic attitude towards the new tech, particularly for entertainment uses. AR and VR has become the norm. Viewers of live-streamed games choose to watch from any angle in 360-degrees because of the 60 cameras around the venue and having no lag because of 5g. Online personalities also used the live streaming function to make it work.

 

5G - United States

United States

Between the two competing vying for supremacy in 5G, the Western nation launched networks of the hyperspeed internet in selected cities. The time difference was a mere 6 hours with US and South Korea trying to outpace each other that week. At the time, Verizon was the sole carrier in the US, offering 5G to only a few cities.

Today, AT&T, Sprint, and T-Mobile also have ultra-fast networks in some of the country’s major cities. All telecommunication companies provide 5G to consumers in roughly 30 cities around the country. However, AT&T makes their service exclusive to businesses in 16 states.

While it held much promise, performance has been less than satisfactory. Reception is still inconsistent, despite having 4 companies providing different 5g services.

 

5G Countries - Switzerland

Switzerland

Not long after 5G first launched in Asia, Swisscom, a major telecom provider, launched its first 5G network. They also began offering three 5G device options together with the release.

Their competitor, Sunrise, has already unveiled their own 5G network to the public, along with four 5G phones, one of them being the Samsung Galaxy S10 5G, which Swisscom also provides. Sunrise also offers the first 5G modem to make any home a 5G hotspot.

All-in-all, people in Switzerland can choose between 6 phones in total. With more than 200 cities and villages covered and another network by a third telecom on the way, 5G service is quickly becoming a practical option in this Central European nation.

However, citizens are calling for the installation of 5G to stop over worries of possible health problems, namely radiation. Companies responded by halting and acquiesced to testing for effects to exposure.

 

5G Network Countries - China

China

On October 31, 2019, China rolled out the widest coverage of 5G the world had at the time, immediately creating a standard for 5g network countries. Day 1 already saw 50 cities with operating 5G networks. Some of the more popular locations being Shanghai, Beijing, Shenzhen, and Guangzhou. Outdoor areas in Shanghai saw coverage with the use of 12,000 base stations.

Huawei has been in talks with Western nations about using their equipment to establish their own 5G networks, which would give a further boost to China’s advancement in the tech. Yet even without them, the 850 million users in their home country alone pose a great opportunity, having the highest number of smartphone users than any other country around the globe.

The US has been vocal about urging other heads of states to ban one China mobile company, Huawei, particularly concerning 5G, saying it opens vulnerability to spying from Beijing. However, as the US has not brought out any evidence supporting their claims, other countries are turning towards the Eastern-based company to quicken their 5G network development.

 

5G Network Countries - Kuwait

Kuwait

They rank among the lowest in broadband penetration in the Middle East, making the least likely candidate to have the ultrafast internet this soon. However, it hasn’t prevented Kuwait from launching 5G networks. The announcement came as early as 2018 but launched 5G in June 2019.

The move was supported by the government, which hopes to improve its economy with the change. Officials stated that faster internet would further growth among industries such as in e-commerce. Kuwait has a rate of over 90% in mobile penetration so there’s optimism for quick adoption of 5G mobile.

At the time of launching, three networks were available but only one, Viva, claimed good coverage at 75%. Ooredoo didn’t release any information on what areas had their 5G, despite mobile plans already being offered.

 

Upcoming Countries

Progress across the globe is in such a wide variety. Some are welcoming foreign corporations to aid in the creation of the infrastructure while others are making big leaps relying on local telecoms. Here are lists showing where each country is in 5G adoption.

While these are 5G network countries, they’re kept to a few select cities and are expecting it to spread to other parts throughout 2020 or 5G is currently dedicated to a single telecom provider as of publishing.

  1. Canada

  2. Qatar

  3. Saudi Arabia

  4. Bahrain

  5. Germany

  6. Spain

  7. Austria

  8. Ireland

  9. Faroe Islands

  10. Romania

  11. Hungary

  12. Poland

  13. France

  14. Latvia

  15. Monaco

  16. Australia

  17. New Zeland

  18. Guam

The pilot test has been run for some of these countries while others are in the middle of 5G trials. People are waiting on the rollout of 5G base stations for commercial use, officially joining the list of 5G network countries:

  1. Singapore

  2. Turkey

  3. Vietnam

  4. Iran

  5. Finland

  6. Malaysia

  7. Kazakhstan

  8. Argentina

  9. Colombia

  10. Japan

  11. Norway

  12. Czech Republic

  13. Italy

  14. Faroe Islands

  15. Channel Islands

  16. Belarus

  17. Sweden

  18. Portugal

  19. Estonia

  20. Denmark

 

For these nations, the 5G situation is a bit confusing. There’s no clear widespread rollout. Some has been accomplished in certain areas and other telecoms claiming 5G doesn’t reach the standard speeds.

  1. Bangladesh

  2. Philippines

 

They’ve yet to test 5G and set up their first base station in these parts of the world so whether 5G coverage will be accomplished this year is still unclear. However, several have made it clear that they’re planning to launch.

  1. Pakistan

  2. Mexico

  3. Honduras

  4. Chile

  5. Brazil

  6. United Arab Emirates

  7. India

  8. Indonesia

  9. Sri Lanka

  10. Cambodia

  11. Nigeria

  12. Egypt

  13. Morocco

  14. Senegal

  15. Democratic Republic of Congo

  16. Kenya

  17. Tunisia

  18. United Kingdom

  19. Finland

  20. Russia

  21. Luxembourg

  22. Slovakia

  23. Croatia

  24. Azerbaijan

  25. Iceland

  26. The Netherlands

  27. Belgium

  28. Malta

Opinions about 5G differ about as much as 5G development worldwide but it’s undoubtedly arriving in your area and will play a huge role in shaping societies. While several of the predictions have taken form, there are certainly new and unexpected effects of access to the internet at hyperspeed. Right now, it’s a waiting game to see the unveiling of life with 5G.

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Industry StatisticsMalaysiaMobileTraffic

Malaysian Mobile Operators Load Up on 5G

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With all the 5G news hitting our inboxes, we have rounded up a couple of resources on what the future holds for its rollout in the country. 

People are expecting to get 5G network connection by 2020 and with so many streaming services emerging from the market this year, it will be a seminal year for telecommunications, media, entertainment industries such as AR/VR, e-sportsIoT, and smart lifestyle. 

The rapid speed of technological advancement has resulted in growing demand for faster and cheaper data. However, technologies such as 5G are expensive for telcos who have no other choice but to invest or risk losing customers.  

The latest partnership between Celcom, Digi and Maxis will help them to combine their expertise in designing, building, commissioning, operating, and maintaining their fibre infrastructure nationwide. This is crucial for developing a 5G network as its implementation requires low latency, faster data speeds, and higher capability to support connected devices. 

Digi Championing 5GDP Initiatives 

To test the capabilities, possibilities and limitations of 5G networks, Telekom Malaysia Bhd. (TM) and Digi Telecommunications Sdn Bhd are working together under the 5G Demonstration Project (5GDP).  

  • Under this partnership, Digi is operating its 5GDP sites including an on-site 5G radio network, 5G core network in Langkawi, and 5G OpenLab in Cyberjaya for trial runs supported by TM who provides fibre backhaul to these sites. 
  • Digi showcases Malaysia’s first 5G-connected ambulance in partnership with Hospital Sultanah Maliha and Collaborative Research in Engineering, Science & Technology (CREST) shared a live demonstration connected to their two 5G live sites in the island of Langkawi. 
  • Partnering with Malaysia Airports Holdings Bhd (MAHB) and Panorama Langkawi, Digi Telecommunications is set to launch Malaysia’s first real-time virtual tourism experience powered by 5G at Langkawi International Airport.  
  • The 5G virtual tourism experience is expected to provide a new immersive and integrated travel experience for the tourists to enjoy. It is open to the public until March this year.   

 

Maxis adds more value to IoT in Malaysia 

 Maxis will be focusing on Internet of Things (IoT) in 2020 to grow its business.   

  • There’s a lot of demand for IoT services in Malaysia especially for businesses involved in the logistics, agriculture and the utility sector. 
  • The aim is to triple the size of the enterprise business within five years in order to provide more service offerings and cater to more clients, big or small. 
  • Following the MoU between Maxis and Microsoft, Microsoft will share its expertise and knowledge in IoT and Cloud Technology as well as diversifying the applications of Maxis’ offerings in areas like smart cities development, smart utilities, and other connected solutions.  

Smart City solutions with Celcom 

Celcom’s 5G Smart City solutions aim to enhance daily operation matters for local businesses and authorities and enrich the consumers’ digital lifestyles in Langkawi.  

  • 5G is expected to deliver all-rounded connectivity to consumers and businesses with a different experience. Celcom’s 5G network in Langkawi applies 5G New Radio technology that features band spectrum, Massive Multiple-Input and Multiple-Output (MIMO 64T64R) through a 5G Customer Premise Equipment (CPE) technology. 
  • 5G Safety & Security Smart City solution helps to enhance the security monitoring system for enforcement units and make Langkawi a more secure destination to travel to through Celcom’s collaboration with PDRM and MPLPB.  

U Mobile looks into DoctorOnCall

Through the 5G Demonstration Project (5GDP) Langkawi, Telekom Malaysia Bhd (TM) and U Mobile Sdn Bhd also have teamed up to explore network sharing opportunities.  

  • Both parties will be exploring several network infrastructures sharing models such as Multi-Operator Core Node (MOCN) or Multi-Operator Radio Access Network (MORAN).  
  • U Mobile also showcased its partnership with TM by showing what 5G VR can do in the medical industry with MEDCOM (a remote-consultation service that makes use of 5G to enable the medical professional to have hospital-level treatment anywhere and anytime) and;  
  • DoctorOnCall provides similar features but at a GP level which automatically allows uses to receive medical consultations via video from the best doctors in the country.

A study conducted by management consulting firm A.T. Kearney stated that 5G promises to speed up to 50 times faster, 10 times more responsiveness and much lower power connectivity than 5G.  

Furthermore, according to Cisco, 5G services rollout could boost Malaysia’s telecom operators’ annual revenues as much as RM3.764 billion (US$900 million dollars) starting in 2025. GSMA Intelligence yearend report notes that Malaysia has a total of approximately 41M mobile subscribers as of 2019. 

GSMA, the association representing the interests of mobile operators around the world applauds Malaysia’s effort to push towards deploying 5G technology and pointed out that the country is at the forefront of 5g development in Southeast Asia.  

Is Malaysia ready? MCMC chairman Al-Ishsal Ishak says it will go live soon. 

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Industry StatisticsMobile

Infographic 2019: Forest Interactive at a Glance

Gala Dinner 2019 (392 of 414)hjh

The previous year has been huge for Forest Interactive: with new offices to add to our ever-expanding fleet as well as a number of partnerships established, the future only looks brighter for the company. However, in order to look forward to the future, it is vital to look to the past. Here are some of the achievements that the company has done in 2019.

Watch the video here

New Horizons 
Forest Interactive expanded its reach into 5 new countries, including Morocco and Nigeria. February 2019 saw the opening of the Myanmar office while offices in Cambodia and Kazakhstan opened late last year.

Apart from the new offices that opened, the company also transferred to the brand-new headquarters in 2019. The headquarters—now located in C-7-2 Megan Avenue 2 in Kuala Lumpur—now houses what was once 2 separate offices. To commemorate the occasion, Forest Interactive held a Hari Raya Open House in March of the same year.

The Jakarta offices of Forest Interactive Indonesia also changed addresses in 2019. The team moved from Citylofts Sudirman to their current address of JI. Bendungan Hilir Raya No. 6A, Bendungan Hilir, Jakarta.

A Greener Future 
Forest Interactive also took a step in a greener direction by enacting a number of changes with regards to energy conservation and waste management. A daily Earth Hour has enforced within the corporate headquarters as well as the establishment of a new Recycling Station within the office.

Furthermore, Forest Interactive also began serving a buffet-style lunch daily. This not only gives employees the opportunity to socialize with one another but also lessens the waste produced by the company.

Digital Presence
Forest Interactive LinkedIn followers in 2019 grew by 65.78%. Last year, 239 updates were posted to share what happened in Forest Interactive: events, milestones, corporate initiatives and insights about the industry.

Digital Dining 
Forest Interactive and its CEO Johary “Joe” Mustapha recognizes its employees’ invaluable efforts and rewards them with a meal catered by an official food delivery service. Each week, food delivered by dahmakan and SmartBite is delivered to employees.

Workforce Wins 
As of 2019, Forest Interactive has 171 employees with 42 interns. In May of 2019, the company began enforcing Flexi-Time office hours as well as a casual dress code within the headquarters. Flexi-Time allowed employees to clock-in between 8 and 9 am and clock-out between 5 and 6 pm.

Awards and Recognitions 
Because of these workplace achievements, the company received recognition from different award-giving bodies. Forest Interactive CEO Johary Mustapha was named Young Entrepreneur of the Year by the ACES Awards. Forest Interactive was also recognized as a Malaysian Global Digital Icon by the ASOCIO ICT Awards. Other milestones, Forest Interactive was shortlisted as Finalist in the Best Tech Developer category of the MDA-D Awards and a Finalist in the ICT Best Solutions category of the PIKOM Unicorn Tech Awards.

The company was also featured in various international media in countries like Cambodia, Indonesia, and Singapore.  The company has appeared in over 111 events including exhibitions, conferences, and other industry events.

Forest Interactive maintained a strong CSR presence in 2019 by holding 13 projects in the same year. This also marks the third year in the company’s partnership with Malaysian Digital Economy Corporation (MDEC) and their Level Up @ Schools initiative.

Products and Services 
In terms of the overall business, Forest Interactive had a great 2019. With over 1.1 billion subscribers connected to over 50 mobile operators in over 37 countries, products like Wallet Codes experienced 700% growth in revenue. This saw the launch of new products on wallet-codes.com. In Taiwan, customers can now purchase gaming credits for Google Play, iTunes, Playstation Network, and Nintendo eShop.

Worldwide phenomenon Mobile Legends: Bang Bang (MLBB) also started its partnership with Wallet Codes and saw the sale of MLBB Diamonds in Malaysia, Indonesia, and the Philippines. Furthermore, Forest Interactive Indonesia is now in partnership with GoPay and OVO as an official payment portal.

The company also saw the launch of 11 Mobi Club deployments in 2019. These Mobi Clubs allow subscribers to purchase one-of-a-kind content in countries like Greece, Kenya, the Netherlands, Pakistan, Peru, and the UK. Forest Interactive also completed 100 creative projects and achieved 772% Marketing Automation as well as a 772% increase Forest Interactive’s Newsletter click rate.

Forest Interactive in the e-sports Industry
Finally, 2019 saw the launch of the Forest Interactive Gaming Habitat Team (FIGHT). Headed by Chantal-Denise Ortega, FIGHT creates capsule tournaments across Southeast Asia to bring action to the gamers.

Through FIGHT, Indonesia’s e-sports national team, EVOS Esports Team became a Wallet Codes Indonesia influencer. FIGHT has also successfully launched one-day tournaments in countries like Myanmar, Malaysia, and Indonesia and looks to set its sights on the rest of Asia in 2020.

 

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Industry Statistics

Technology Trends 2020: Are You Ready for a New Year of Tech?

tech trends

Whether you’re a big corporation or a small business, today’s competition demands you stay on top of innovations. In the wake of several bankruptcies the past year, new pressure is being placed on adapting business models. The next big tech development would determine your market’s major players and your company’s bottom line.

Before you hurry to your Chief Technology Officer (CTO), our list walks you through on the major technology trends and changes we’re expecting to make news in the year 2020. One of these might be your next competitive edge. Best to start preparing to make the changes. Which of these technology trends will yours be adopting in the coming year?

1. Artificial Intelligence (AI)

Technology Trends 2020: Artificial Intelligence

AI has proven to be an efficient tool in helping businesses in automating processes and reducing costs, a boost for companies of all sizes making it number 1 in our list of top technology trends 2020.  It also comes in more forms than most people anticipate. The use of AI has already started being integrated into business in small forms, such as the use of chatbots for websites or social media. Alexa by Amazon is one popular and well-received example of AI.

Other more advanced kinds of AI are where robots process information. In some cases, it translates to more sophisticated interaction with people. The citizen robot of Saudi Arabia, Sophia, caused waves in news and garnering mixed reactions, ranging from the excitement of the future to worry about its direction.

2. 5g Data

Technology Trends: 5g data

If we’re looking for anything that would compete with oil in value, 5g data connection is leading the race as countries make their bid to be the first to establish it, as well as companies. Speed is predicted to be exponentially greater than what we have at the present, spelling a lot of benefits innovation-wise for businesses and consumers.

Bringing it to the market and adoption is proving to take longer than initially expected as current mobile carriers need major adjustments in infrastructure to make a 5G world a reality. Costs for the individual would also need to be pushed down, another puzzle companies are still trying to solve. (Read more about 5g Network Countries)

3. Hyper Automation

More like a result of a host of other technology trends coming together, faster speeds, internet capabilities, software and artificial intelligence have created the first wave of this trend. Simple cases are the automation of email and SMS sending.

There are several apps on the digital market for automating other tasks, such as daily reports, or simple everyday to-dos, like room temperature control in homes. Internet of Things or IoT, which is the installation of WiFi features in appliances and other parts of a house, is a good indication of how big a part of our lives automation would play a role in.

4. Autonomous Driving

It’s provided the most excitement for people among all tech trends but has been more elusive. Another instance of automation from artificial intelligence and IoT, supporter claim it’d bring about safer road conditions with the reduction in human errors. The change will begin with taxis or private-cab hailing apps similar to Uber and Lyft.

However, the technology is proving more complicated with the wake of fatalities and mishaps in its development. Launches have also been a problem with cars failing to start. Laws and restrictions are a needed discussion but remain a growing white elephant yet to be tackled.

5. Multi-Experience or Extended Reality

Also called mixed reality, multi-experience is the combination of virtual reality and augmented reality, both still largely contained in the entertainment industry. Virtual reality (VR) creates a whole new world, almost erasing actual reality and replacing it with a created one. Senses aren’t limited to sights and sounds but also include touch, tastes and smells.

 

Augmented reality aims to experience the world with virtual or digitally created objects in it, like in the case of holographic items people can interact with. Google glasses and similar products were the first attempts at implementing AR for daily use. They’re also responsible for bringing it to mainstream media and global awareness.

6. Democratization of Tech

It’s providing individuals from different classes and backgrounds with equal access to technology. If you look online, you can find several free coding programs designed to be more enjoyable while educational.

More often, they’re for people who can’t afford to pay to learn these lessons. Others offer schooling that you pay for once you hired. Still, other curriculums are aimed at segments, such as young girls, who normally aren’t encouraged or enticed to join the male-dominated industry.

However, it’s not limited to teaching coding online. Google demonstrated this by creating a voice-prompted Google search made available to regions where there was no internet access and much less, smartphones.

7. Digital Currency

For a long time, credit cards were viewed as the way of the future, but this is quickly becoming obsolete. Cryptocurrency had a rough start, with much backlash and apprehension from the public, governments and financial institution. Yet more conservative names are now exploring the idea.

JP Morgan released its first cryptocurrency, named JPM coin while the Bank of America won the storage patent for cryptocurrencies. Both brands swing back and forth in their opinions on the tech, even with the Bank of America banning Bitcoin from its transactions months before gaining the crypto wallet patent. Ultimately, they seem to be moving forward, dipping in one virtual monetary toe at a time.

Meanwhile, China has moved forward with tech democratization spilled to alternative banking in the country. Using WhatsApp is the most common form of payment, overtaking cash as the most liquid asset in the nation.

The world is changing faster than in past decades. Businesses are offered more ways of leveraging their brands and connecting with their customers in better, more intimate and more organic ways possible. It’s up to each company how to utilize what they have at their hands.

With the rise of several new technologies seemingly happening all at once, the business that succeeds isn’t the one rushing to implement the latest. Contrary to popular belief, it’s the one that balances quick action and overall strategy, creating seamless processes for customers and unloading employees from mundane tasks to focus on bigger ones. If your business needs a partner to help you get on board on the right tech for your business, contact us at Forest Interactive.

 

 

 

 

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Industry Statistics

The Challenges Faced by Telecom Industry

challenges of telcos

Telecommunications companies are on the brink of becoming wholesalers of connectivity services but even that is being threatened. Revenues are shrinking despite the fast increase in demand, creating a unique and complex dilemma. The problem is there’s no single cause for this but several factors eating away at sales. Here are some of the biggest challenges faced by companies in the telecom industry.

1. The Challenge of Deregulation of Telecommunication 

While the waves of deregulation occurred in the 80s and 90s, we’re seeing the full effect of it today. AT&T or American Telephone & Telegraph initially was the sole operator in the market with the government regulating prices. The general belief was that it was the only way to operate the telecommunication industry. With new technological developments rising in the 70s, so did a new way of thinking.

The following decade, AT&T was forced to let go of its Baby Bells, the regional branches, and had to focus on long-distance calls in a move to break the firm’s monopoly. However, this did little to relieve the Baby Bells’ control over their own regions. Their power made it difficult for alternative services to enter and boom in certain parts of the US.

In the 90s, another deregulation law was enacted to solve this problem. This situation of encouraging competition and creating a more level playing field among telecom companies was also mirrored in other parts of the world such as Japan, Australia and Canada. While new names eventually came in, it did little to shake the market share of the old guards until today.

2. The Challenge of Innovation and Technological Advancements

The Challenge of Innovation and Technological Advancements - Challenges Faced by Telecom Industry

Since the boom of the internet, many fields have been disrupted but the telecom industry has managed to steer clear for decades, which may or may not have been a win for any of the parties. However, the changing times have started to close in and the outside pressure is forcing corporations to change as new industry sectors begin to emerge.

Service Brokers Entering the Scene

Service Brokers Entering the Scene

Many tech giants, such as Google, rely on fast internet to power their business, not just for internal operations but so users can access their services. Now, they’ve decided to make this one of their top priorities. The tech conglomerate that was once just a search results provider has recently launched Google Fiber and, even more recently, Google Fi.

Google Fiber is similar to other traditional telcos in that they offer wireless broadband internet but Google Fi threatens to change the game. It’s a new service that allows phones to choose between telecom operators based on their signal strength in the user’s current location.

It’s a win for consumers but strips industry players of the control they once had over their market shares and reduces them to white label telecom services with zero customer loyalty. With revenue decreasing, firms don’t have the leeway to compete solely on price, which is already a risky position for any business.

High-speed Space-based Internet

High-speed Space-based Internet

Meanwhile, Elon Musk is developing wireless internet connectivity without the use of fiber optic cables, powered by a network of satellites, Starlink, from his space tech company, SpaceX. The aim is to have thousands of connectivity-providing hardware floating outside Earth.

Internet speed is predicted to be much faster, since light can pass easily through air, almost 50% faster, than through fiber optic cables. Users can expect to have more seamless videoconferencing and over-the-top or OTT service as lag time reduces. Good quality internet connection would also be made available to more far-flung areas around the globe.

As the launch of the first rocket, Falcon 9, containing 60 satellites draws near, Musk warns the public that these might not work initially. He also said that there would have to be at least 6 more rockets launched, each with 60 satellites, to achieve minor coverage and at least 12 rockets total for moderate.

Even before this new technology has been introduced to the market, there’s already competition between big firms. Amazon is also claiming their stake in the game. They’ll have their own web of more than 3,000 satellites called, Blue Origin. In all aspects, outer space wifi has great chances of being the gamechanger for the digital era.

3. The Challenge of Mergers and Acquisitions

The Challenge of Mergers and Acquisitions

Movements in the industry have become an intricate, complicated web. Smaller companies have joined forces in an effort to gain bigger footprints in the telco sphere. Powerful names from other industries are now entering this field of business while telecom establishments are looking to expand their portfolio.

One well-known merger is the joining of forces between Sprint and T-Mobile, two of the biggest telecommunications service providers. It hasn’t been their first try to combine resources, and after several attempts, the government has now finally agreed to their plan.

While eyes have been on tech firms to disrupt and enter the market, an unexpected long-time media closed a deal with another conglomerate: Disney bought 21st Century Fox for $71.3 billion. The deal came with rights to several films and TV shows as well as television networks such as the National Geographic Channel, a movie studio, and 30% of Hulu, a streaming app.

Consolidations are happening at rapid rates in a world where keeping a major business afloat for the long-term means diversifying. As voice revenue continues to decline and messaging apps remain the preferred methods of communication, it won’t be a surprise if we hear telecom brands going into connected devices and the Internet of Things or IoT, launch a social media app, purchase a media company or more.

Undoubtedly, there are many ways a firm can stay relevant in today’s hyper-competition. The key lies in innovation and vision. If you’re a firm considering investing in alternative messaging, schedule a consultation with us and let’s discuss how you can help change the future of communication technology.

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Industry StatisticsMobileSMS Marketing

The Power of Wholesale SMS Marketing and Landing Pages

sms-marketing

Methods like wholesale SMS and landing pages have been relegated due to the recent frenzy towards email marketing, websites, social media, and new marketing methods. However, wholesale SMS and landing pages have a lot to offer businesses in better communication and conversions. Let us learn more about these tools and how to combine them to improve your business. 

The Potential of Bulk SMS/A2P In Improving Your Business

Many people believe that Bulk SMS/A2P is no longer relevant in communication with customers due to the saturation of P2P apps. This is not the case, as there is so much potential in application-to-person messaging. A lot is still being done with A2P SMS, from verification of mobile numbers on registration, use for OTPs and alerts. 

The advantages of using SMS, as opposed to the mobile instant messaging applications like WhatsApp, are numerous, but the tool has not been explored to its fullest. One of the advantages of SMS is its ubiquity. You can reach anyone with a phone number through SMS. Unlike other applications, where your customers, staff, suppliers, or whoever you want to reach might not be registered, SMS does not require registration. 

Mobile phones and its integrated SMS messaging app means you can reach anyone through SMS. That brings us to the second advantage of using SMS. 

SMS popularity makes it great for application registration as users can just use their phone number as their identity and confirm the registration using SMS. Viber made use of this method and recorded more subscribers than its more popular competitor, Skype. Smartphone applications would usually require a username and password. And with multiple usernames and passwords, you can lose your account to a forgotten password. 

Unlike other applications, SMS assures that your communication tool would not crash one day. Applications are owned by individual companies, if the company crashes, your messaging solution will no longer be accessible On the other hand, dozens of mobile phone operators may leave the business, yet, SMS will still exist. 

Some A2P SMS Case Studies.

There is so much unutilized potential in Bulk SMS/A2P messaging for businesses trying to communicate effectively. One of the latest usages of SMS is for remote event triggering. In Germany for instance, some towns are now using SMS to turn on street lights. If you need to walk home at night and the streets lights are off, all you have to do is is send and SMS text to the utility provider to turn on the lights. This helps them save on electricity costs by only turning on the lights when people need it.

Qless also makes use of SMS services to manage queues. You register for a queue via SMS and get alerted a few minutes to your turn. This service means you don’t waste hours of your time. 

You should now have realized that there is so much potential in reaching your customers by SMS. Bulk SMS/A2P messaging services make it even easier for your business. Make bulk SMS a part of your marketing campaign today, and you can be sure you won’t regret it. 

Landing Pages, Still A Great Strategy!

Landing Pages are special web pages businesses use to get information through a lead-capture form. Landing pages are tailored towards a specific audience. You can use landing pages to increase conversions and get information about your audience and what attracted them. This method of digital marketing is, however, underutilized or not used at all.

You might wonder as to the reason behind this. Most B2B businesses do not understand the pros of setting up a landing page. Some just overload the few pages they have instead of creating pages to suit each offer or audience. Properly created landing pages do not just work well but lead to conversions and reconversions of visitors.

To make use landing pages as a marketer, all you would have to do is add a link of your landing page on other platforms that you are already use. For instance, you can add a link to your blog about a product, offering great content to your visitors if they click. From the page, you can request your visitor to fill in their email address to get more content from you. Your visitors will be glad for the extra information, and your business also gets a lead. 

With multiple landing pages, you can generate leads easily and build your customer base. Landing pages also give you a great place to put your offers nicely to your customers. It is also easy to get demographic information on your clients through the conversion form. 

The content strength of your marketing campaigns is also improved when included with the additional content contained in landing pages. You can also analyze the effectiveness of your strategy on landing pages. The engagement of your website visitors can be gauged using landing pages. 

Kaboom!!! The Holy Grail Of A2P SMS and Landing Pages In Increasing Your Audience Reach and Conversions

A skillful and knowledgeable digital marketer understands the usefulness of combining marketing strategies across various marketing tools. Marketers can boost their blog, for instance, by adding a  link to the blog on social media. These strategies help to increase visitors and eventually, conversions. 

A2P SMS and Landing pages are a yet unexplored mix for marketers. However, this strategy is sure to help increase audience reach and conversions. Landing pages are proven to be great for conversions, and with A2P SMS, no audience cannot be reached. This is how it would work. 

You mostly already have your customers’ phone numbers. That is all you would need to start your SMS campaign. Once the phone number is verified to be valid, you can send bulk SMS with good content, inviting your customers to go through your landing page link. 

At the landing page, your customers fill the lead-capture form and conversion is made. You can follow up by using the details on the conversion form to send another SMS to thank your customer or even invite them to do more with directions to another landing page. 

Not only is this strategy quite cheap, but it is also reliable for reaching a vast audience. There are no applications to aid you in mixing these two marketing strategies, but we might soon bring one to you. Your business conversions and audience engagement will 

Conclusion

Most businesses are either not using A2P SMS and landing pages or grossly underutilized them. This does not diminish the value that can be found in these marketing tools individually. However, the combination of both strategies is sure to give explosive results. 

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What we saw at MWC 2019

MWC-2019

This year, the Mobile World Congress (MWC) brought mind-blowing technologies and products to the scene. The event was held in Barcelona from 25th to 28th February, and Forest Interactive participated in the event to bring you some exciting ICT solutions developed by the company. MWC is the biggest event of the mobile world where multinational companies participate and portray their products and technologies on a bigger canvas. Under the umbrella of Intelligent Connectivity, this year’s MWC had eight themes—Connectivity, Artificial Intelligence, Industry 4.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust, and The Future. Let’s give you an overview of the entire event and show you what we saw over there.

5G stormed MWC

Image Source: Mashable

5G was the center of everyone’s eye at MWC as it’s going to turn the tables once commercialized. Several companies shared their timelines to unveil 5G service, but there wasn’t any specific date revealed by any of them. However, the 5G technology was showcased as a few companies rolled out their 5G-capable mobile phones. We saw different capabilities of 5G technology at MWC, where the demonstration of real-time robotic surgery by remote doctors, real-time truck driving of a truck in Gothenburg from Barcelona, and jam sessions between far-flung musicians wowed everyone.

Sprint expects to commercialize its 5G service in four cities of the US that will hit the market in May this year. Verizon, AT&T, and T-Mobile haven’t revealed the launching date of their commercial 5G service; however, the second half of this year is being considered important for commercialization of 5G technology. Pete Lau, the OnePlus founder, has discussed that 5G will see three phases of revolution—the improvement of data speeds over the next 3-5 years, development of an ecosystem of AI-powered 5G devices, and interconnectivity.

Folding Phones—Wait—What? Folding?

Image Source: BGR

Yes! Folding phones took MWC by storm this year. Don’t get it mixed by flipping phones that made an appearance around a decade ago. At MWC, Samsung rolled out its Samsung Galaxy Fold flagship smartphone that has two AMOLED display. A 4.6-inch screen is meant for one-handed use while the phone opens up to a 7.3-inch display. Galaxy Fold is expected to rock the US on April 26th and will hang a price tag of around 2000 USD.

Image Source: AndroidPIT

Mate X by Huawei tried to steal the Galaxy Fold’s thunder that is also 5G compatible. Mate X has a single screen that can be used in three modes. When unfolded, Mate X sports an 8-inch OLED display that turns into a 6.6-inch front screen and a 6.38-inch rear screen in closed position. Huawei says that it will roll out Mate X in June or July and Huawei lovers can expect the phone to cost around 2600 USD. Motorola also sniffed the new folding phone trend, and it says that it will launch its folding phone—probably a revival of the Razr brand, which will cost roughly $1500.

Phones like Never Before

Image Source: Trusted Reviews

Nokia took a step ahead in introducing photography phone, and it shook the arena with its Nokia 9 PureView cellphone that features five cameras. Two cameras capture the RGB light while the remaining three are meant to pull in black and white data. This innovation will enhance the photography experience of pic lovers. Sony introduced its Xperia 1 at MWC that features a 6.5-inch 4K OLED display. This smartphone also features three 12 Megapixel cameras and the phone costs around £849. Apart from its Fold thrill, Samsung also launched its Galaxy S10 flagship phone.

Trending IoT

Internet of Things (IoT) got a big shot at MWC as 5G is being considered as the fuel to IoT. Even some people regarded it as 5G-enabled IoT. With the revelation of 5G technology, IoT trends have seen a boom, and the concept of connectivity is prevailing. With ultra-low latency, 5G will enhance the performance of several applications.

The biggest potential of IoT lies in smart cities where the concept of connected vehicles is breaking grounds. At MWC 2019, Mike Zeto, General Manager AT&T Smart Cities, said that his definition of a smart city includes proactive data usage. Analyzing camera feeds at low latency rates for public safety, and traffic monitoring will improve the concept of Intelligent Connectivity. AT&T and Vodafone revealed that both the companies will cooperate on IoT applications across the automobile space. The companies’ representatives stated,

AT&T and Vodafone Business understand the complexity of global deployments. The goal is to simplify the deployment process, improve operations, deliver innovative solutions, and make the network certification process easier.

Forest Interactive was at MWC

Yes, we were there! Did you find us at Elfo’s booth? Elfo is an innovative 360 digital marketing service by Forest Interactive that integrates performance-based solutions for digital marketing. Elfo is designed to increase your website visitors, expand online sales and extend your mobile reach. Elfo offers immersive solutions to connect to your target audience through different channels and devices. Elfo is the key to scaling your business in the digital space. Alongside presenting its services and products, Forest Interactive had numerous exciting events that drew everyone’s attention. Winners of different games got iPhone XS and Garmin products by Forest Interactive.

elfo.com

This year’s MWC revealed several new products and raised numerous tech claims by companies. Now it’s time for those companies to meet the user’s expectations by providing their impeccable services. See you at next year’s MWC!

Learn more on how affiliates and advertisers can win together with our elfomobi platform.

elfomobi.com
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What it Takes to build disaster-resilient corporations with DRaaS

Cloud Upload Icon Line Connection of Circuit Board

10 years ago, the number of population in the world was 6.7 billion and there are 1 billion more people now. Year by year the population of the world continues to grow and it is projected by the United Nations that the world population would reach 9.7 billion by 2050. Can you imagine how world governments would set up housings, green public spaces, and urban plans to create a convenient living for their societies then? A lot of initiatives are being done to implement sustainability in addressing the increase of the world population but still, it won’t stop the fact that the growth in population would also mean that the world would face an increase in disasters as well.

Are Disasters Avoidable?

Disasters are highly predicted to happen in over-populated countries, which mostly are developing countries. It may be caused by technological and man-made disasters such as infrastructural or power failures, cyber attacks, gas leaks, oil spills, and many others. On the other hand, there are also natural disasters such as floods, earthquakes, volcano eruptions, landslides, etc. No matter what, any kind of disaster is full of risks and could result in devastating losses. When it comes to the business world, disasters could do as much harm that may not only disrupt but destroy business continuity.

From the above chart, we can see that Japan suffered a number of natural disasters that caused huge economic damage to the world. Most of the times disasters are not avoidable especially the natural ones but prevention and preparation are keys to ensuring we can avoid the tremendous losses that could happen from the outcome of any disaster. In the case of Japan, it took quite some time for them to recover the after effects but according to the Ministry of Internal Affairs and Communications of Japan, the country has been taking countermeasures against natural disasters and a variety of initiatives for disaster prevention and reduction activities are conducted in the phases of mitigation, preparedness, response, and recovery and ICT will enable efficient and effective disaster management.

ICT Disaster Recovery as a Solution

Disaster Recovery is the process of planning for business outage due to some small or large disaster and as we are already moving towards the digital revolution, implementation of ICT Disaster Recovery is vital to ensure businesses and operations would be able to recover from single server failures, power failures, network outages & datacenter outages that all could plague businesses and operations. According to a research from Forrester,  natural disasters have been the main cause of data loss (40%) compared to hardware failures (31%). Based on the research as well, 46% of companies and institutions agreed that the level of urgency to protect data due to business sustainability is a critical priority.

DRaaS Facts

Since all of the risks cannot be eliminated, it is important for corporations to take the steps to implement disaster recovery and business continuity plans to prepare for potentially disruptive events. Understanding the need for this, a new solution was formed called Disaster Recovery as a Service or well – known as DRaaS. This solution is the area of operation planning that deals with protecting data from the effects of negative events.

Forest Interactive Celebrates International Day for Disaster Reduction

Did you know that the International Day for Disaster Reduction is held every 13 October? The UN General Assembly called for the International Day for Disaster Reduction in 1989 as a way to promote a global culture of risk-awareness and disaster reduction. That includes disaster prevention, mitigation, and preparedness.

As a multifaceted technology company, Forest Interactive offers DRaaS among its services. The company has been supporting the agenda of the UN General Assembly, taking part in building disaster-resilient communities and nations through providing DRaaS especially to the government sector such as Matrade, Port Klang Malaysia, Lembaga Pelabuhan Johor, and Lembaga Urusan Air Selangor. Our DRaaS covers data center and collocation, study and design based on existing infrastructures, servers’ replication and restoration, networking and security setup, process flow advisory, and training.

For more information or any inquiries about our DRaaS solutions, please send an email to: CyberjayaTeam@forest-interactive.com

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Industry Statistics

Why Millennials Are Into the Tech Industry

Millennials

Millennials? Gen X? Gen Z? Baby Boomers? Which one are you?

If you were born between 1982 – early 2000s, then you are counted as one of the hype generation who are well known as innovators, digitally – minded people, or tech gigs. This trend came about due to the rapid spread of the Internet since the early ’90s resulting in the rise of many startup companies from Silicon Valley, California such as Google, Facebook, Cisco, and Tesla.  Most of the founders and leaders were relatively young people aged 20 – 24 years old and 30 – 34 years old[i]. Since then, it inspired millennials to make some changes and push themselves to pursue their career success at a young age. Furthermore, the U.S. Bureau of Statistics projected that by 2025, 75% of the workforce will be millennials.

Millennials and Their Interest

If we refer to the age range of millennials, those aged 20 – 30 years old are considered as the wonder years as this age group is the peak period for millennials to explore their talents and interests. These are the times when most of them would have high curiosities and would want to declare their own identities. However, what are the differences in their interests compared to baby boomers?

Source: Economic Cohorts® and data provided by Gfk MRI

Based on Gfk MRI’s finding, seems like millennials and technologies are inseparable, compared to baby boomers who find pleasure in outdoor activities. Almost all of the millennials’ interests are related to the latest technology and gadgets. This younger generation is most passionate about creating apps and digital platforms based on trends.

Key drivers for job selection preferences

Besides interest, let’s take a look at what are other key drivers for millennials to select their job. According to a research done by the strategy firm, Department 26[ii] on millennials preference, the research shows that 44% millennials chose passion, while 42% preferred money, 6% picked job position, followed by 5% who concerned to health insurance, and 2% concerned on vacation and paid off days.[iii]

Source: Department 26 [iv]
To conclude, when millennials combine their interest and passion, it’s a no-brainer that working in a tech company would be their preferred choice as the industry offers them a platform to fulfill both of these criteria. Based on LinkedIn research, technology – software industry has the highest demand among millennials, followed by healthcare and pharmaceutical.

Source: linkedIn[v]

What Makes Tech Companies Interesting?

You may now understand the 2/3 of why millennials are into the tech industry. So let’s go through the final piece of the puzzle which is probably the major pull factor that often wins the heart of these youngsters. When it comes to the tech industry, most tech companies are renowned for its uber-cool corporate culture and fun environment compared to the “traditional formal 9 to 5 cubicle office environment” practiced by other industries. Tech companies’ corporate culture has grown to become the major attraction in recruiting talents and below are some of the culture practiced by most tech companies:

Work-life balance

Who does not want to work in a company where they can take some time off work from their desk and play the PlayStation or have a ping-pong match with a colleague to release some stress during the office time? Imagine being able to take a nap as well and get rejuvenated so your brain could produce more fresh ideas!  There are a lot of tech companies that provide recreational areas and napping room for their employees. Additionally, some tech companies even form their own recreational club, such as a football club, yoga club, etc. Most tech companies believe that providing a fun and relaxed environment plays a key role in managing workplace happiness and flexibility that would lead to effective productivity from their employees.

Freebies everywhere!

Let’s be honest, everyone likes freebies, be it free lunch, free gym membership, or free merchandise. As long as it’s free, we would definitely love it, especially if it helps make our lives easier! Currently, more and more tech companies offer the provision of such freebies as one of their employment perks.

Merited career growth

Tech companies in their very nature are innovative. This often set chances for career growth and promotion. Plus, most tech companies practice meritocracy that values your skills and what you do, instead of seniority or the number of years on your resume.

An example of a company that believes and practices these cultures within its organization is Forest Interactive. Forest Interactive, a global mobile technology company advocates for the dynamism that derives from the tech culture with 90% of its talent pool comprises of millennials – resulting in a team of more than 130 key players and game changers from 21 nationalities celebrating different ideas and talents while contributing to a great work culture with a united vision and mission.

“At Forest Interactive, we believe in giving our talents with what they want the most: career growth and flexibility. Our aim is to empower as well as to create a positive and creative environment for our employees to flourish in the innovative tech industry and see their ideas come to fruition.” Said Armina Mispar, HR Manager at Forest Interactive.

Learn more about how Forest Interactive celebrates millennials and raises the bar for an amazing work culture HERE  or click APPLY to join Forest Interactive.

References:

[i] How Old Are Silicon Valley’s Top Founders? Here’s the Data
[ii] Top Interests – Millennials vs. Baby Boomers
[iii] Survey: Millennials want passion more than money
[iv] Top Interests – Millennials vs. Baby Boomers
[v] The Top Industries Gaining and Losing Millennials, According to LinkedIn Data
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