Industry Statistics

IndonesiaIndustry StatisticsMobile

Ringback Tone Services Helping Indonesians Indie Artists in the Face of New Normal

Phone Call

JAKARTA – Ringback tone (RBT) continues to show promising potential in an emerging Indonesian market, helping homegrown indie artists widen their reach to existing fans and new audiences during the pandemic.

As a service offered by a telecommunication carrier, RBT plays a song of the subscriber’s choice in lieu of the standard ringing tone. Such entertainment and personalisation services were highly popular in the early and mid-2000s among subscribers around the world. However, the trend has tapered off significantly as users began taking advantage of the latest products and services incorporated in their smartphones.

According to a report by the GSMA Intelligence, which projected the country to be one of the largest smartphone markets globally by 2025 with 96.4% of users on prepaid connection, RBT as a Value-Added Service lays the foundation as a valuable platform for independent (indie) artists to market their songs.

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“RBT is still in trend in Indonesia due to the high number of population in the rural areas where the prepaid connection is the go-to option for users. Our RBT subscribers are mostly populated from the East Java region, and Javanese songs are the most-subscribed genre,” said Megan Faustine, Marketing & Business Development Assistant Manager at Forest Interactive Indonesia. “Most of them are still not smartphone users, but their prepaid plan makes it easy for them to subscribe and gift RBTs. Plus, subscribing to popular songs in the region is closely associated with being in trend.”

“RBT provides a platform for indie artists such as Jihan Audy, Nella Kharisma, and Ustad Syafiq Riza to stand a fair chance in marketing their music in a competitive market. With the expansive number of prepaid mobile phone users, RBT serves as a better platform as most users prefer micro-amount purchases of services on pay-as-you-go plans,” added Megan.

Since mid-March, social distancing restrictions have brought indie labels to their knees. As things currently stand, Megan views that RBT is one of the practical ways for them to reach larger crowds with minimal costs involved. “There are a lot of online promotions done by the telcos. Some of them have also organised regular online concerts. On top of that, the artists would also promote their RBT codes on YouTube and social media channels,” clarified Megan.

“As a developer of scalable mobile platforms, Forest Interactive does its part to promote RBT through telco operator channel features such as RBT Copy, UMB, and Gift Data (bundling with internet packages),” continued Megan. “We hope to be able to help the indie artist community during these trying times by providing them a platform to market their music to the subscribers.”

Recent news: Wallet Codes Partners With AVGI To Level Up Esports Internet Café SMEs in Indonesia

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About Forest Interactive (as of July 2020)
Forest Interactive is an award-winning telecommunications platform provider with a global presence across 14 regional offices in 33 countries. Since its founding in 2006, Forest Interactive has been providing innovative and revenue-generating solutions for 50 mobile operators and is connected to more than 1 billion subscribers worldwide. The company enables enriched mobile experiences through highly-customizable platforms such as Digital Service Delivery Platform (DSDP), Mobile Games Publishing, and eVouchers. Forest Interactive is also the organizer for numerous Mobile Esports events in partnership with Moonton and Tencent.

Stay updated with Forest Interactive on LinkedInInstagramFacebook and YouTube.

For more information, please contact:
Forest Interactive Press Bureau
Address: Unit C-7-2, Megan Avenue 2, Jalan Yap Kwan Seng, 50450 Kuala Lumpur, Malaysia.
Phone: +603 2162 2728
Email: corporatePR@forest-interactive.com
Website: forest-interactive.com

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GamingIndustry Statistics

Positive 5G Outlook Post COVID-19: What Does It Mean for Avid Gamers?

5G Game Featured

While analysts insist the future for 5G remains bright despite the near-term delays, the much-awaited positive impact on the gaming industry could be far from reality.

KUALA LUMPUR – While the impact of the current global crisis and economic uncertainty is undeniable, industry experts believe that global adoption of the next-gen network remains strong with more than a billion global 5G connections by 2025, according to the updated global forecast report by the GSMA Intelligence.

5G, Post, COVID-19, forecast, forest interactive

In addition to faster data speeds and low latency, the advancement of 5G lays the foundation for more advanced uses which allows faster downloads for videos, games, and music. One of the largest industries that are going to be positively impacted is gaming which is projected to exceed US$1 billion in revenue this year. With the use of 5G technology, gaming should be seamless, allowing users to play on any devices with no latency issues.

Despite the beliefs that 5G will revolutionize technology with faster downloads, faster uploads, and low latency, Forest Interactive CEO Johary Mustapha noted that game enthusiast should also consider its practicality which could pose a few potential challenges to the industry.

“Gamers are now putting high hopes in the advancement of this new technology. But it could be a misleading hype in terms of its practical use,” said Johary. “The demand is there, but the real question here is whether or not the supply is ready to support the demand. For example, even if 5G operates a bigger bandwidth and can accommodate a higher capacity than that of 4G, the network speed would be a major issue as speeds might be degraded to that of 4G if there’s an influx in the number of users at the same area at the same time.”

“In my honest opinion, a true 4G experience should already be sufficient to give gamers a seamless gaming experience. The most important question we have to ponder on is how 5G can provide what we want and truly solve the current problems, like playing Mobile Games without hiccups in an enclosed area,” he added.

On the other hand, the CEO inferred that 5G would unlock the future reality of Augmented Reality (AR) and Virtual Reality (VR) in the gaming industry. The speed and latency of 5G enables the game graphic to be seamless, allowing fully immersive gaming experience with higher resolutions than ever before.

“5G works as an enabler or a gateway to a better AR/VR gaming experience. Once widely available, it will take graphic-intensive games to new heights. In the esports arena, this particularly might appeal to both casual and professional AR/VR gamers as 5G enables an immersive gaming experience. Keeping that in mind, having 5G technology that significantly improves latency problems will keep away gamers from the last thing they would want, which is lag.”

Meanwhile, Malaysia is expecting a delay in the country’s 5G deployment, which was initially scheduled to be ready by the third quarter of this year. Commenting on 5G-readiness, Communications and Multimedia Minister Datuk Saifuddin Abdullah said in a statement: “the spectrum allocation strategy will be improved to ensure optimum usage.”

Earlier this year, the government has allocated RM50 million in grants for 5G ecosystem development which was announced during the Budget 2020 presentation. The grant aims to stimulate adoption of 5G use cases across various industries including automotive, manufacturing, public safety, education, agriculture, tourism, entertainment and media.

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About Forest Interactive (as of June 2020)
Forest Interactive is an award-winning telecommunications platform provider with a global presence across 14 regional offices in 33 countries. Since its founding in 2006, Forest Interactive has been providing innovative and revenue-generating solutions for 50 mobile operators and is connected to more than 1 billion subscribers worldwide. The company enables enriched mobile experiences through highly-customizable platforms such as Digital Service Delivery Platform (DSDP), Mobile Games Publishing, and eVouchers. Forest Interactive is also the organizer for numerous Mobile Esports events in partnership with Moonton and Tencent.

Stay updated with Forest Interactive on LinkedInInstagramFacebook and YouTube.

For more information, please contact:
Forest Interactive Press Bureau
Address: Unit C-7-2, Megan Avenue 2, Jalan Yap Kwan Seng, 50450 Kuala Lumpur, Malaysia.
Phone: +603 2162 2728
Email: corporatePR@forest-interactive.com
Website: forest-interactive.com

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Industry StatisticsMobile

Industry Insights: 5G Rollout Likely to Spur Digital Content Subscriptions in Cambodia

Cambodia

The development of 5G in the Kingdom promises many untapped opportunities for telecom service providers.

Kuala Lumpur – Despite the economic turmoil caused by the COVID-19 outbreak, the Kingdom of Cambodia is pushing the rollout of faster fifth-generation (5G) mobile networks by year-end. In a news report by The Phnom Penh Post, as part of the government’s plan to move the Kingdom closer to a digital economy, the Ministry of Information has agreed to release the 700MHz band to the Ministry of Posts and Telecommunications to help it develop the 5G network.

With the total mobile connections in the country stood at 21.4 million in Q1 2020  Cambodia sees strong potential in 5G adoption up to 1.6 million connections by 2025 along with as many as 24.3 million mobile connections. Marketing and Business Development Country Manager Vatanak Sok said: “Given the continued growth in the number of smartphone connection in the Kingdom of Cambodia over the past decade, 5G connection inevitably plays an important role in shaping subscribers’ consumption behaviour towards speed, accessibility and flexibility.”

“With 4G, we’ve seen the potential of being connected—exemplifying the way we currently use smartphones to communicate, work, study, socialize, shop, transport and perform some routine activities. There, however, remains the question of speed and security which 5G is set to address, and positively enhance these behaviours, adding more values to end customers.”

The rollout of 5G mobile network in the Kingdom will likely see a leap in digital content subscriptions such as video streaming and gaming content. With 5G, Cambodian MNOs are able to deliver mobile bandwidth, reach and low latency to their subscribers, enabling access to high definition video content and more gaming content, particularly online/cloud gaming. This will see potential growth in esports tournament participation over the next few years.

“As a scalable mobile platform provider, we mainly target to onboard Forest’s services through telecom companies, bringing multimedia content and game to the market. On top of that, we have presented automated and unified systems to major telecom companies in the Kingdom, intended to support the expansion and management of VAS for telecom companies,” Vatanak explained.

Forest Interactive has begun rolling out Forest’s B2B and B2C portals, allowing users and intermediary channels to interact and purchase game vouchers via local payment options at their doorstep. “Deals are set in place with a few companies thus we expect to start showing presence in the country as early as Q3 2020.”

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About Forest Interactive (as of May 2020)
Forest Interactive is an award-winning telecommunications platform provider with a global presence across 14 regional offices in 33 countries. Since its founding in 2006, Forest Interactive has been providing innovative and revenue-generating solutions for 50 mobile operators and is connected to more than 1 billion subscribers worldwide. The company enables enriched mobile experiences through highly-customizable platforms such as Digital Service Delivery Platform (DSDP), Mobile Games Publishing, and eVouchers. Forest Interactive is also the organizer for numerous Mobile Esports events in partnership with Moonton and Tencent.

Stay updated with Forest Interactive on LinkedInInstagramFacebook and YouTube.

For more information, please contact:
Forest Interactive Press Bureau
Address: Unit C-7-2, Megan Avenue 2, Jalan Yap Kwan Seng, 50450 Kuala Lumpur, Malaysia.
Phone: +603 2162 2728
Email: corporatePR@forest-interactive.com
Website: forest-interactive.com

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Industry StatisticsMobileSMS Marketing

Forest Interactive: RCS Set To Revolutionize Mobile Messaging Ecosystem

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RCS-based messaging is seeing strong momentum and growing demand in business. What’s in it for the telco players?

Kuala Lumpur – An emerging technology, Rich Communications Services (RCS), is finally reaching fruition and predicted to revolutionize text-based messaging on a global scale. In Japan, RCS-based +Message service by DoCoMo, KDDI, and Softbank has been proven a hit with a strong demonstration of customer adoption since 2018, according to the GSMA report. It stated that +Message is forecasted to have 17.5 million active users by the end of this year, and this figure is predicted to rise to more than 40 million by 2021.

“RCS messaging will present transformative opportunities for telcos,” said Forest Interactive Product Operations Manager Adi Azfar. “It provides enhanced consumer messaging experiences that can exceed capabilities provided by OTT messaging providers. The richness and interactive digital nature of RCS will help telcos to tap into digital marketing budgets for brands and enterprises to spend every year, opening new revenue opportunities never before accessible to the telco industry.”

RCS Messaging Services

In addition, the Chinese’s market’s most prominent telco players China Mobile, Telecom, and Unicom have recently stepped up the game by joining their forces to roll out 5G-based RCS. This integration of 5G network and RCS will create a new mobile messaging ecosystem that opens up more opportunities for smartphone and telecommunications equipment providers.

Despite the decline in construction and testing due to the COVID-19 crisis, the three companies are planning to set up 500,000 5G base stations this year for China’s 5G development and its commercial applications.

“RCS is what businesses need to enhance B2C messaging. It provides several advantages over the SMS experience, including verified brand identity, rich imagery, an interactive carousel of deals, and quick-actions buttons that enable the user to navigate seamlessly through the experience without requiring to install a third-party app,” clarified Adi.

Since RCS is IP-based, users can now access a range of enhanced features that enable richer media solution and more profound real-time experiences. The new and visually appealing messaging channel is highly dynamic with the ability to offer more engaging and interactive functionalities such as live conversations, high-resolution file sharing, location information, analytic feedback, and even read receipts and last seen details.

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About Forest Interactive (as of April 2020)
Forest Interactive is an award-winning telecommunications platform provider with a global presence across 14 regional offices in 33 countries. Since its founding in 2006, Forest Interactive has been providing innovative and revenue-generating solutions for 50 mobile operators and is connected to more than 1 billion subscribers worldwide. The company enables enriched mobile experiences through highly-customizable platforms such as Digital Service Delivery Platform (DSDP), Mobile Games Publishing, and eVouchers. Forest Interactive is also the organizer for numerous Mobile Esports events in partnership with Moonton and Tencent.

Stay updated with Forest Interactive on LinkedInInstagramFacebook and YouTube.

For more information, please contact:
Forest Interactive Press Bureau
Address: Unit C-7-2, Megan Avenue 2, Jalan Yap Kwan Seng, 50450 Kuala Lumpur, Malaysia.
Phone: +603 2162 2728
Email: corporatePR@forest-interactive.com
Website: forest-interactive.com

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Industry Statistics

5G Network Countries in 2020

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5G network is now the most sought-after asset between nations. In 2019, the competition was about who launched it first. Now that contest has been won, it’s a race to which country will be able to have it accessible to the majority of consumers. It’s a big hurdle with several factors from infrastructure to costs to available hardware, which is the 5G phone.

Countries that Have 5G Network

5G Network Countries

Despite the hype around it, the infrastructure required has proven to be a major roadblock for many countries from adopting the latest innovation. While several are struggling to catch up, here are a few that have earned the name 5G network countries.

 

Countries that Have 5G Network - South Korea

South Korea

While nations kept their eyes on the US and China, the top contenders for the 5G race, South Korea quietly crossed the finish line and surprised the world, far ahead of 2020, the anticipated year of 5G. They only announced having 5G a week before their planned date. Parts of the capital have been enjoying up to more than 800 GB of internet speed since early last year.

Since then, their citizens’ use of the internet has been slowly changing in ways that even superpower countries will have to catch up on, from the way they watch sports, to online communications, to live streaming, and hopefully soon, to driving hands-free. Today, 5G networks can now be found in around 100 cities.

South Korea saw an enthusiastic attitude towards the new tech, particularly for entertainment uses. AR and VR has become the norm. Viewers of live-streamed games choose to watch from any angle in 360-degrees because of the 60 cameras around the venue and having no lag because of 5g. Online personalities also used the live streaming function to make it work.

 

5G - United States

United States

Between the two competing vying for supremacy in 5G, the Western nation launched networks of the hyperspeed internet in selected cities. The time difference was a mere 6 hours with US and South Korea trying to outpace each other that week. At the time, Verizon was the sole carrier in the US, offering 5G to only a few cities.

Today, AT&T, Sprint, and T-Mobile also have ultra-fast networks in some of the country’s major cities. All telecommunication companies provide 5G to consumers in roughly 30 cities around the country. However, AT&T makes their service exclusive to businesses in 16 states.

While it held much promise, performance has been less than satisfactory. Reception is still inconsistent, despite having 4 companies providing different 5g services.

 

5G Countries - Switzerland

Switzerland

Not long after 5G first launched in Asia, Swisscom, a major telecom provider, launched its first 5G network. They also began offering three 5G device options together with the release.

Their competitor, Sunrise, has already unveiled their own 5G network to the public, along with four 5G phones, one of them being the Samsung Galaxy S10 5G, which Swisscom also provides. Sunrise also offers the first 5G modem to make any home a 5G hotspot.

All-in-all, people in Switzerland can choose between 6 phones in total. With more than 200 cities and villages covered and another network by a third telecom on the way, 5G service is quickly becoming a practical option in this Central European nation.

However, citizens are calling for the installation of 5G to stop over worries of possible health problems, namely radiation. Companies responded by halting and acquiesced to testing for effects to exposure.

 

5G Network Countries - China

China

On October 31, 2019, China rolled out the widest coverage of 5G the world had at the time, immediately creating a standard for 5g network countries. Day 1 already saw 50 cities with operating 5G networks. Some of the more popular locations being Shanghai, Beijing, Shenzhen, and Guangzhou. Outdoor areas in Shanghai saw coverage with the use of 12,000 base stations.

Huawei has been in talks with Western nations about using their equipment to establish their own 5G networks, which would give a further boost to China’s advancement in the tech. Yet even without them, the 850 million users in their home country alone pose a great opportunity, having the highest number of smartphone users than any other country around the globe.

The US has been vocal about urging other heads of states to ban one China mobile company, Huawei, particularly concerning 5G, saying it opens vulnerability to spying from Beijing. However, as the US has not brought out any evidence supporting their claims, other countries are turning towards the Eastern-based company to quicken their 5G network development.

 

5G Countries - Kuwait

Kuwait

They rank among the lowest in broadband penetration in the Middle East, making the least likely candidate to have the ultrafast internet this soon. However, it hasn’t prevented Kuwait from launching 5G networks. The announcement came as early as 2018 but launched 5G in June 2019.

The move was supported by the government, which hopes to improve its economy with the change. Officials stated that faster internet would further growth among industries such as in e-commerce. Kuwait has a rate of over 90% in mobile penetration so there’s optimism for quick adoption of 5G mobile.

At the time of launching, three networks were available but only one, Viva, claimed good coverage at 75%. Ooredoo didn’t release any information on what areas had their 5G, despite mobile plans already being offered.

 

Upcoming Countries

Progress across the globe is in such a wide variety. Some are welcoming foreign corporations to aid in the creation of the infrastructure while others are making big leaps relying on local telecoms. Here are lists showing where each country is in 5G adoption.

While these are 5G network countries, they’re kept to a few select cities and are expecting it to spread to other parts throughout 2020 or 5G is currently dedicated to a single telecom provider as of publishing.

  1. Canada

  2. Qatar

  3. Saudi Arabia

  4. Bahrain

  5. Germany

  6. Spain

  7. Austria

  8. Ireland

  9. Faroe Islands

  10. Romania

  11. Hungary

  12. Poland

  13. France

  14. Latvia

  15. Monaco

  16. Australia

  17. New Zeland

  18. Guam

The pilot test has been run for some of these countries while others are in the middle of 5G trials. People are waiting on the rollout of 5G base stations for commercial use, officially joining the list of 5G network countries:

  1. Singapore

  2. Turkey

  3. Vietnam

  4. Iran

  5. Finland

  6. Malaysia

  7. Kazakhstan

  8. Argentina

  9. Colombia

  10. Japan

  11. Norway

  12. Czech Republic

  13. Italy

  14. Faroe Islands

  15. Channel Islands

  16. Belarus

  17. Sweden

  18. Portugal

  19. Estonia

  20. Denmark

 

For these nations, the 5G situation is a bit confusing. There’s no clear widespread rollout. Some has been accomplished in certain areas and other telecoms claiming 5G doesn’t reach the standard speeds.

  1. Bangladesh

  2. Philippines

 

They’ve yet to test 5G and set up their first base station in these parts of the world so whether 5G coverage will be accomplished this year is still unclear. However, several have made it clear that they’re planning to launch.

  1. Pakistan

  2. Mexico

  3. Honduras

  4. Chile

  5. Brazil

  6. United Arab Emirates

  7. India

  8. Indonesia

  9. Sri Lanka

  10. Cambodia

  11. Nigeria

  12. Egypt

  13. Morocco

  14. Senegal

  15. Democratic Republic of Congo

  16. Kenya

  17. Tunisia

  18. United Kingdom

  19. Finland

  20. Russia

  21. Luxembourg

  22. Slovakia

  23. Croatia

  24. Azerbaijan

  25. Iceland

  26. The Netherlands

  27. Belgium

  28. Malta

Opinions about 5G differ about as much as 5G development worldwide but it’s undoubtedly arriving in your area and will play a huge role in shaping societies. While several of the predictions have taken form, there are certainly new and unexpected effects of access to the internet at hyperspeed. Right now, it’s a waiting game to see the unveiling of life with 5G.

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Industry StatisticsMalaysiaMobileTraffic

Malaysian Mobile Operators Load Up on 5G

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With all the 5G news hitting our inboxes, we have rounded up a couple of resources on what the future holds for its rollout in the country. 

People are expecting to get 5G network connection by 2020 and with so many streaming services emerging from the market this year, it will be a seminal year for telecommunications, media, entertainment industries such as AR/VR, e-sportsIoT, and smart lifestyle. 

The rapid speed of technological advancement has resulted in growing demand for faster and cheaper data. However, technologies such as 5G are expensive for telcos who have no other choice but to invest or risk losing customers.  

The latest partnership between Celcom, Digi and Maxis will help them to combine their expertise in designing, building, commissioning, operating, and maintaining their fibre infrastructure nationwide. This is crucial for developing a 5G network as its implementation requires low latency, faster data speeds, and higher capability to support connected devices. 

Digi Championing 5GDP Initiatives 

To test the capabilities, possibilities and limitations of 5G networks, Telekom Malaysia Bhd. (TM) and Digi Telecommunications Sdn Bhd are working together under the 5G Demonstration Project (5GDP).  

  • Under this partnership, Digi is operating its 5GDP sites including an on-site 5G radio network, 5G core network in Langkawi, and 5G OpenLab in Cyberjaya for trial runs supported by TM who provides fibre backhaul to these sites. 
  • Digi showcases Malaysia’s first 5G-connected ambulance in partnership with Hospital Sultanah Maliha and Collaborative Research in Engineering, Science & Technology (CREST) shared a live demonstration connected to their two 5G live sites in the island of Langkawi. 
  • Partnering with Malaysia Airports Holdings Bhd (MAHB) and Panorama Langkawi, Digi Telecommunications is set to launch Malaysia’s first real-time virtual tourism experience powered by 5G at Langkawi International Airport.  
  • The 5G virtual tourism experience is expected to provide a new immersive and integrated travel experience for the tourists to enjoy. It is open to the public until March this year.   

 

Maxis adds more value to IoT in Malaysia 

 Maxis will be focusing on Internet of Things (IoT) in 2020 to grow its business.   

  • There’s a lot of demand for IoT services in Malaysia especially for businesses involved in the logistics, agriculture and the utility sector. 
  • The aim is to triple the size of the enterprise business within five years in order to provide more service offerings and cater to more clients, big or small. 
  • Following the MoU between Maxis and Microsoft, Microsoft will share its expertise and knowledge in IoT and Cloud Technology as well as diversifying the applications of Maxis’ offerings in areas like smart cities development, smart utilities, and other connected solutions.  

Smart City solutions with Celcom 

Celcom’s 5G Smart City solutions aim to enhance daily operation matters for local businesses and authorities and enrich the consumers’ digital lifestyles in Langkawi.  

  • 5G is expected to deliver all-rounded connectivity to consumers and businesses with a different experience. Celcom’s 5G network in Langkawi applies 5G New Radio technology that features band spectrum, Massive Multiple-Input and Multiple-Output (MIMO 64T64R) through a 5G Customer Premise Equipment (CPE) technology. 
  • 5G Safety & Security Smart City solution helps to enhance the security monitoring system for enforcement units and make Langkawi a more secure destination to travel to through Celcom’s collaboration with PDRM and MPLPB.  

U Mobile looks into DoctorOnCall

Through the 5G Demonstration Project (5GDP) Langkawi, Telekom Malaysia Bhd (TM) and U Mobile Sdn Bhd also have teamed up to explore network sharing opportunities.  

  • Both parties will be exploring several network infrastructures sharing models such as Multi-Operator Core Node (MOCN) or Multi-Operator Radio Access Network (MORAN).  
  • U Mobile also showcased its partnership with TM by showing what 5G VR can do in the medical industry with MEDCOM (a remote-consultation service that makes use of 5G to enable the medical professional to have hospital-level treatment anywhere and anytime) and;  
  • DoctorOnCall provides similar features but at a GP level which automatically allows uses to receive medical consultations via video from the best doctors in the country.

A study conducted by management consulting firm A.T. Kearney stated that 5G promises to speed up to 50 times faster, 10 times more responsiveness and much lower power connectivity than 5G.  

Furthermore, according to Cisco, 5G services rollout could boost Malaysia’s telecom operators’ annual revenues as much as RM3.764 billion (US$900 million dollars) starting in 2025. GSMA Intelligence yearend report notes that Malaysia has a total of approximately 41M mobile subscribers as of 2019. 

GSMA, the association representing the interests of mobile operators around the world applauds Malaysia’s effort to push towards deploying 5G technology and pointed out that the country is at the forefront of 5g development in Southeast Asia.  

Is Malaysia ready? MCMC chairman Al-Ishsal Ishak says it will go live soon. 

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Industry StatisticsMobile

Infographic 2019: Forest Interactive at a Glance

Gala Dinner 2019 (392 of 414)hjh

The previous year has been huge for Forest Interactive: with new offices to add to our ever-expanding fleet as well as a number of partnerships established, the future only looks brighter for the company. However, in order to look forward to the future, it is vital to look to the past. Here are some of the achievements that the company has done in 2019.

Watch the video here

New Horizons 
Forest Interactive expanded its reach into 5 new countries, including Morocco and Nigeria. February 2019 saw the opening of the Myanmar office while offices in Cambodia and Kazakhstan opened late last year.

Apart from the new offices that opened, the company also transferred to the brand-new headquarters in 2019. The headquarters—now located in C-7-2 Megan Avenue 2 in Kuala Lumpur—now houses what was once 2 separate offices. To commemorate the occasion, Forest Interactive held a Hari Raya Open House in March of the same year.

The Jakarta offices of Forest Interactive Indonesia also changed addresses in 2019. The team moved from Citylofts Sudirman to their current address of JI. Bendungan Hilir Raya No. 6A, Bendungan Hilir, Jakarta.

A Greener Future 
Forest Interactive also took a step in a greener direction by enacting a number of changes with regards to energy conservation and waste management. A daily Earth Hour has enforced within the corporate headquarters as well as the establishment of a new Recycling Station within the office.

Furthermore, Forest Interactive also began serving a buffet-style lunch daily. This not only gives employees the opportunity to socialize with one another but also lessens the waste produced by the company.

Digital Presence
Forest Interactive LinkedIn followers in 2019 grew by 65.78%. Last year, 239 updates were posted to share what happened in Forest Interactive: events, milestones, corporate initiatives and insights about the industry.

Digital Dining 
Forest Interactive and its CEO Johary “Joe” Mustapha recognizes its employees’ invaluable efforts and rewards them with a meal catered by an official food delivery service. Each week, food delivered by dahmakan and SmartBite is delivered to employees.

Workforce Wins 
As of 2019, Forest Interactive has 171 employees with 42 interns. In May of 2019, the company began enforcing Flexi-Time office hours as well as a casual dress code within the headquarters. Flexi-Time allowed employees to clock-in between 8 and 9 am and clock-out between 5 and 6 pm.

Awards and Recognitions 
Because of these workplace achievements, the company received recognition from different award-giving bodies. Forest Interactive CEO Johary Mustapha was named Young Entrepreneur of the Year by the ACES Awards. Forest Interactive was also recognized as a Malaysian Global Digital Icon by the ASOCIO ICT Awards. Other milestones, Forest Interactive was shortlisted as Finalist in the Best Tech Developer category of the MDA-D Awards and a Finalist in the ICT Best Solutions category of the PIKOM Unicorn Tech Awards.

The company was also featured in various international media in countries like Cambodia, Indonesia, and Singapore.  The company has appeared in over 111 events including exhibitions, conferences, and other industry events.

Forest Interactive maintained a strong CSR presence in 2019 by holding 13 projects in the same year. This also marks the third year in the company’s partnership with Malaysian Digital Economy Corporation (MDEC) and their Level Up @ Schools initiative.

Products and Services 
In terms of the overall business, Forest Interactive had a great 2019. With over 1.1 billion subscribers connected to over 50 mobile operators in over 37 countries, products like Wallet Codes experienced 700% growth in revenue. This saw the launch of new products on wallet-codes.com. In Taiwan, customers can now purchase gaming credits for Google Play, iTunes, Playstation Network, and Nintendo eShop.

Worldwide phenomenon Mobile Legends: Bang Bang (MLBB) also started its partnership with Wallet Codes and saw the sale of MLBB Diamonds in Malaysia, Indonesia, and the Philippines. Furthermore, Forest Interactive Indonesia is now in partnership with GoPay and OVO as an official payment portal.

The company also saw the launch of 11 Mobi Club deployments in 2019. These Mobi Clubs allow subscribers to purchase one-of-a-kind content in countries like Greece, Kenya, the Netherlands, Pakistan, Peru, and the UK. Forest Interactive also completed 100 creative projects and achieved 772% Marketing Automation as well as a 772% increase Forest Interactive’s Newsletter click rate.

Forest Interactive in the e-sports Industry
Finally, 2019 saw the launch of the Forest Interactive Gaming Habitat Team (FIGHT). Headed by Chantal-Denise Ortega, FIGHT creates capsule tournaments across Southeast Asia to bring action to the gamers.

Through FIGHT, Indonesia’s e-sports national team, EVOS Esports Team became a Wallet Codes Indonesia influencer. FIGHT has also successfully launched one-day tournaments in countries like Myanmar, Malaysia, and Indonesia and looks to set its sights on the rest of Asia in 2020.

 

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Industry Statistics

Technology Trends 2020: Are You Ready for a New Year of Tech?

tech trends

Whether you’re a big corporation or a small business, today’s competition demands you stay on top of innovations. In the wake of several bankruptcies the past year, new pressure is being placed on adapting business models. The next big tech development would determine your market’s major players and your company’s bottom line.

Before you hurry to your Chief Technology Officer (CTO), our list walks you through on the major technology trends and changes we’re expecting to make news in the year 2020. One of these might be your next competitive edge. Best to start preparing to make the changes. Which of these technology trends will yours be adopting in the coming year?

1. Artificial Intelligence (AI)

Technology Trends 2020: Artificial Intelligence

AI has proven to be an efficient tool in helping businesses in automating processes and reducing costs, a boost for companies of all sizes making it number 1 in our list of top technology trends 2020.  It also comes in more forms than most people anticipate. The use of AI has already started being integrated into business in small forms, such as the use of chatbots for websites or social media. Alexa by Amazon is one popular and well-received example of AI.

Other more advanced kinds of AI are where robots process information. In some cases, it translates to more sophisticated interaction with people. The citizen robot of Saudi Arabia, Sophia, caused waves in news and garnering mixed reactions, ranging from the excitement of the future to worry about its direction.

2. 5g Data

Technology Trends: 5g data

If we’re looking for anything that would compete with oil in value, 5g data connection is leading the race as countries make their bid to be the first to establish it, as well as companies. Speed is predicted to be exponentially greater than what we have at the present, spelling a lot of benefits innovation-wise for businesses and consumers.

Bringing it to the market and adoption is proving to take longer than initially expected as current mobile carriers need major adjustments in infrastructure to make a 5G world a reality. Costs for the individual would also need to be pushed down, another puzzle companies are still trying to solve. (Read more about 5g Network Countries)

3. Hyper Automation

More like a result of a host of other technology trends coming together, faster speeds, internet capabilities, software and artificial intelligence have created the first wave of this trend. Simple cases are the automation of email and SMS sending.

There are several apps on the digital market for automating other tasks, such as daily reports, or simple everyday to-dos, like room temperature control in homes. Internet of Things or IoT, which is the installation of WiFi features in appliances and other parts of a house, is a good indication of how big a part of our lives automation would play a role in.

4. Autonomous Driving

It’s provided the most excitement for people among all tech trends but has been more elusive. Another instance of automation from artificial intelligence and IoT, supporter claim it’d bring about safer road conditions with the reduction in human errors. The change will begin with taxis or private-cab hailing apps similar to Uber and Lyft.

However, the technology is proving more complicated with the wake of fatalities and mishaps in its development. Launches have also been a problem with cars failing to start. Laws and restrictions are a needed discussion but remain a growing white elephant yet to be tackled.

5. Multi-Experience or Extended Reality

Also called mixed reality, multi-experience is the combination of virtual reality and augmented reality, both still largely contained in the entertainment industry. Virtual reality (VR) creates a whole new world, almost erasing actual reality and replacing it with a created one. Senses aren’t limited to sights and sounds but also include touch, tastes and smells.

 

Augmented reality aims to experience the world with virtual or digitally created objects in it, like in the case of holographic items people can interact with. Google glasses and similar products were the first attempts at implementing AR for daily use. They’re also responsible for bringing it to mainstream media and global awareness.

6. Democratization of Tech

It’s providing individuals from different classes and backgrounds with equal access to technology. If you look online, you can find several free coding programs designed to be more enjoyable while educational.

More often, they’re for people who can’t afford to pay to learn these lessons. Others offer schooling that you pay for once you hired. Still, other curriculums are aimed at segments, such as young girls, who normally aren’t encouraged or enticed to join the male-dominated industry.

However, it’s not limited to teaching coding online. Google demonstrated this by creating a voice-prompted Google search made available to regions where there was no internet access and much less, smartphones.

7. Digital Currency

For a long time, credit cards were viewed as the way of the future, but this is quickly becoming obsolete. Cryptocurrency had a rough start, with much backlash and apprehension from the public, governments and financial institution. Yet more conservative names are now exploring the idea.

JP Morgan released its first cryptocurrency, named JPM coin while the Bank of America won the storage patent for cryptocurrencies. Both brands swing back and forth in their opinions on the tech, even with the Bank of America banning Bitcoin from its transactions months before gaining the crypto wallet patent. Ultimately, they seem to be moving forward, dipping in one virtual monetary toe at a time.

Meanwhile, China has moved forward with tech democratization spilled to alternative banking in the country. Using WhatsApp is the most common form of payment, overtaking cash as the most liquid asset in the nation.

The world is changing faster than in past decades. Businesses are offered more ways of leveraging their brands and connecting with their customers in better, more intimate and more organic ways possible. It’s up to each company how to utilize what they have at their hands.

With the rise of several new technologies seemingly happening all at once, the business that succeeds isn’t the one rushing to implement the latest. Contrary to popular belief, it’s the one that balances quick action and overall strategy, creating seamless processes for customers and unloading employees from mundane tasks to focus on bigger ones. If your business needs a partner to help you get on board on the right tech for your business, contact us at Forest Interactive.

 

 

 

 

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Industry Statistics

The Challenges Faced by Telecom Industry

challenges of telcos

Telecommunications companies are on the brink of becoming wholesalers of connectivity services but even that is being threatened. Revenues are shrinking despite the fast increase in demand, creating a unique and complex dilemma. The problem is there’s no single cause for this but several factors eating away at sales. Here are some of the biggest challenges faced by companies in the telecom industry.

1. The Challenge of Deregulation of Telecommunication 

While the waves of deregulation occurred in the 80s and 90s, we’re seeing the full effect of it today. AT&T or American Telephone & Telegraph initially was the sole operator in the market with the government regulating prices. The general belief was that it was the only way to operate the telecommunication industry. With new technological developments rising in the 70s, so did a new way of thinking.

The following decade, AT&T was forced to let go of its Baby Bells, the regional branches, and had to focus on long-distance calls in a move to break the firm’s monopoly. However, this did little to relieve the Baby Bells’ control over their own regions. Their power made it difficult for alternative services to enter and boom in certain parts of the US.

In the 90s, another deregulation law was enacted to solve this problem. This situation of encouraging competition and creating a more level playing field among telecom companies was also mirrored in other parts of the world such as Japan, Australia and Canada. While new names eventually came in, it did little to shake the market share of the old guards until today.

2. The Challenge of Innovation and Technological Advancements

The Challenge of Innovation and Technological Advancements - Challenges Faced by Telecom Industry

Since the boom of the internet, many fields have been disrupted but the telecom industry has managed to steer clear for decades, which may or may not have been a win for any of the parties. However, the changing times have started to close in and the outside pressure is forcing corporations to change as new industry sectors begin to emerge.

Service Brokers Entering the Scene

Service Brokers Entering the Scene

Many tech giants, such as Google, rely on fast internet to power their business, not just for internal operations but so users can access their services. Now, they’ve decided to make this one of their top priorities. The tech conglomerate that was once just a search results provider has recently launched Google Fiber and, even more recently, Google Fi.

Google Fiber is similar to other traditional telcos in that they offer wireless broadband internet but Google Fi threatens to change the game. It’s a new service that allows phones to choose between telecom operators based on their signal strength in the user’s current location.

It’s a win for consumers but strips industry players of the control they once had over their market shares and reduces them to white label telecom services with zero customer loyalty. With revenue decreasing, firms don’t have the leeway to compete solely on price, which is already a risky position for any business.

High-speed Space-based Internet

High-speed Space-based Internet

Meanwhile, Elon Musk is developing wireless internet connectivity without the use of fiber optic cables, powered by a network of satellites, Starlink, from his space tech company, SpaceX. The aim is to have thousands of connectivity-providing hardware floating outside Earth.

Internet speed is predicted to be much faster, since light can pass easily through air, almost 50% faster, than through fiber optic cables. Users can expect to have more seamless videoconferencing and over-the-top or OTT service as lag time reduces. Good quality internet connection would also be made available to more far-flung areas around the globe.

As the launch of the first rocket, Falcon 9, containing 60 satellites draws near, Musk warns the public that these might not work initially. He also said that there would have to be at least 6 more rockets launched, each with 60 satellites, to achieve minor coverage and at least 12 rockets total for moderate.

Even before this new technology has been introduced to the market, there’s already competition between big firms. Amazon is also claiming their stake in the game. They’ll have their own web of more than 3,000 satellites called, Blue Origin. In all aspects, outer space wifi has great chances of being the gamechanger for the digital era.

3. The Challenge of Mergers and Acquisitions

The Challenge of Mergers and Acquisitions

Movements in the industry have become an intricate, complicated web. Smaller companies have joined forces in an effort to gain bigger footprints in the telco sphere. Powerful names from other industries are now entering this field of business while telecom establishments are looking to expand their portfolio.

One well-known merger is the joining of forces between Sprint and T-Mobile, two of the biggest telecommunications service providers. It hasn’t been their first try to combine resources, and after several attempts, the government has now finally agreed to their plan.

While eyes have been on tech firms to disrupt and enter the market, an unexpected long-time media closed a deal with another conglomerate: Disney bought 21st Century Fox for $71.3 billion. The deal came with rights to several films and TV shows as well as television networks such as the National Geographic Channel, a movie studio, and 30% of Hulu, a streaming app.

Consolidations are happening at rapid rates in a world where keeping a major business afloat for the long-term means diversifying. As voice revenue continues to decline and messaging apps remain the preferred methods of communication, it won’t be a surprise if we hear telecom brands going into connected devices and the Internet of Things or IoT, launch a social media app, purchase a media company or more.

Undoubtedly, there are many ways a firm can stay relevant in today’s hyper-competition. The key lies in innovation and vision. If you’re a firm considering investing in alternative messaging, schedule a consultation with us and let’s discuss how you can help change the future of communication technology.

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Industry StatisticsMobileSMS Marketing

The Power of Wholesale SMS Marketing and Landing Pages

sms-marketing

Methods like wholesale SMS and landing pages have been relegated due to the recent frenzy towards email marketing, websites, social media, and new marketing methods. However, wholesale SMS and landing pages have a lot to offer businesses in better communication and conversions. Let us learn more about these tools and how to combine them to improve your business. 

The Potential of Bulk SMS/A2P In Improving Your Business

Many people believe that Bulk SMS/A2P is no longer relevant in communication with customers due to the saturation of P2P apps. This is not the case, as there is so much potential in application-to-person messaging. A lot is still being done with A2P SMS, from verification of mobile numbers on registration, use for OTPs and alerts. 

The advantages of using SMS, as opposed to the mobile instant messaging applications like WhatsApp, are numerous, but the tool has not been explored to its fullest. One of the advantages of SMS is its ubiquity. You can reach anyone with a phone number through SMS. Unlike other applications, where your customers, staff, suppliers, or whoever you want to reach might not be registered, SMS does not require registration. 

Mobile phones and its integrated SMS messaging app means you can reach anyone through SMS. That brings us to the second advantage of using SMS. 

SMS popularity makes it great for application registration as users can just use their phone number as their identity and confirm the registration using SMS. Viber made use of this method and recorded more subscribers than its more popular competitor, Skype. Smartphone applications would usually require a username and password. And with multiple usernames and passwords, you can lose your account to a forgotten password. 

Unlike other applications, SMS assures that your communication tool would not crash one day. Applications are owned by individual companies, if the company crashes, your messaging solution will no longer be accessible On the other hand, dozens of mobile phone operators may leave the business, yet, SMS will still exist. 

Some A2P SMS Case Studies.

There is so much unutilized potential in Bulk SMS/A2P messaging for businesses trying to communicate effectively. One of the latest usages of SMS is for remote event triggering. In Germany for instance, some towns are now using SMS to turn on street lights. If you need to walk home at night and the streets lights are off, all you have to do is is send and SMS text to the utility provider to turn on the lights. This helps them save on electricity costs by only turning on the lights when people need it.

Qless also makes use of SMS services to manage queues. You register for a queue via SMS and get alerted a few minutes to your turn. This service means you don’t waste hours of your time. 

You should now have realized that there is so much potential in reaching your customers by SMS. Bulk SMS/A2P messaging services make it even easier for your business. Make bulk SMS a part of your marketing campaign today, and you can be sure you won’t regret it. 

Landing Pages, Still A Great Strategy!

Landing Pages are special web pages businesses use to get information through a lead-capture form. Landing pages are tailored towards a specific audience. You can use landing pages to increase conversions and get information about your audience and what attracted them. This method of digital marketing is, however, underutilized or not used at all.

You might wonder as to the reason behind this. Most B2B businesses do not understand the pros of setting up a landing page. Some just overload the few pages they have instead of creating pages to suit each offer or audience. Properly created landing pages do not just work well but lead to conversions and reconversions of visitors.

To make use landing pages as a marketer, all you would have to do is add a link of your landing page on other platforms that you are already use. For instance, you can add a link to your blog about a product, offering great content to your visitors if they click. From the page, you can request your visitor to fill in their email address to get more content from you. Your visitors will be glad for the extra information, and your business also gets a lead. 

With multiple landing pages, you can generate leads easily and build your customer base. Landing pages also give you a great place to put your offers nicely to your customers. It is also easy to get demographic information on your clients through the conversion form. 

The content strength of your marketing campaigns is also improved when included with the additional content contained in landing pages. You can also analyze the effectiveness of your strategy on landing pages. The engagement of your website visitors can be gauged using landing pages. 

Kaboom!!! The Holy Grail Of A2P SMS and Landing Pages In Increasing Your Audience Reach and Conversions

A skillful and knowledgeable digital marketer understands the usefulness of combining marketing strategies across various marketing tools. Marketers can boost their blog, for instance, by adding a  link to the blog on social media. These strategies help to increase visitors and eventually, conversions. 

A2P SMS and Landing pages are a yet unexplored mix for marketers. However, this strategy is sure to help increase audience reach and conversions. Landing pages are proven to be great for conversions, and with A2P SMS, no audience cannot be reached. This is how it would work. 

You mostly already have your customers’ phone numbers. That is all you would need to start your SMS campaign. Once the phone number is verified to be valid, you can send bulk SMS with good content, inviting your customers to go through your landing page link. 

At the landing page, your customers fill the lead-capture form and conversion is made. You can follow up by using the details on the conversion form to send another SMS to thank your customer or even invite them to do more with directions to another landing page. 

Not only is this strategy quite cheap, but it is also reliable for reaching a vast audience. There are no applications to aid you in mixing these two marketing strategies, but we might soon bring one to you. Your business conversions and audience engagement will 

Conclusion

Most businesses are either not using A2P SMS and landing pages or grossly underutilized them. This does not diminish the value that can be found in these marketing tools individually. However, the combination of both strategies is sure to give explosive results. 

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